heyy, has announced its partnership with integrated marketing business impact consultancy, One Source. The mandate will include corporate communications, and holistic marketing counsel on earned media platforms, for heyy,. Founded in 2021, heyy, operates in the preventative ‘emotional first-aid’ space, much before the issues become clinical or severe. Growing at a rapid scale, heyy,’s vision is to keep mental health care deeply human and personal while making it accessible for millions.
For One Source, this mandate will be spearheaded by Senior Counsel on the remit, Tanya Chaudhary, supported by the national team.
Speaking of the partnership, Ankit Malhotra, Founder, heyy, said, “The level of interest and commitment to the cause of mental health that Sandeep & OneSource Team got to the discussions, it became very obvious for us at heyy, to make them our partners.”
Kishor Barua, Head – Corporate Communication, One Source added, “Mental health woes afflict a majority of people today. There is covid anxiety, job security, work life balance, all of which are culminating to add to stress, leading thereon to various debilitating issues. So commonplace is the word ‘anxiety’ today that even the auto manufacturing sector has incorporated the stress of not having enough charge on your EV into the term ‘range anxiety’. How did we get here? With heyy, we found someone who believes very strongly in the very things we believe in. People first”.