Sunday, February 1, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

#OneChangeForHer: From allowing emotions at work to stemming unconscious bias

Here's the one change Dot Media's Appurva Hooda Bhoker, Ipsos India's Rinku Patnaik, Team Pumpkin's Swati Nathani, Fulcrum Digital's Anjali Sharma and Digitas India's Sonia Khurana would like to see

by Team MediaNews4U
February 28, 2023
in Featured, #OneChangeForHer, Exclusive
Reading Time: 4 mins read
A A
#OneChangeForHer: From allowing emotions at work to stemming unconscious bias
Share Share ShareShare

‘Stop criminalising emotions at work’

Appurva Hooda Bhoker
Appurva Hooda Bhoker

The most important change we need to implement before envisioning exponential growth for our companies is to stop criminalising the concept of having emotions at work. As a young, female leader, my primary focus has always been to create an environment that is conducive to the growth of my employees but also, one that allows them to express themselves, unadulterated, regardless of what’s at stake.

Women at work are more likely to and are more accepting of having human emotions, and if this empathy is positioned as their strength I truly believe we can get a lot more done. Everyone has feelings, period. I have always believed that the passion, conviction, and love a woman brings to the table is something to be admired. We are so invested in what we do, we have so much to change and so much at stake that there is no way we won’t make things happen.

When you are mindfully, creatively, and constructively available and accepting of your team, it reflects in the work you produce. And for us, having more women in leadership roles and always accepting emotions at the workplace has been a decision that has helped us be who we are today and we plan to never stop.

– Appurva Hooda Bhoker, Head of Business and Expansion, Dot Media


‘Provide employees with flexi hours’

Rinku Patnaik
Rinku Patnaik

The market research industry truly depicts the use case of diversity and inclusion. I have been lucky to be part of an organisation that provides equal opportunity for both genders with absence of bias. The employees realize their career potential and goals, enjoy all benefits laid out and can pick up from where they left. #OneChangeForHer that is extremely important and that was always there in the industry is to provide employees with flexi hours. This has been the springboard for women to pursue their ambitions and over the years this positive support has helped create equity and both men and women have the same opportunities. In Ipsos India, we have flexi working hours for those who want to opt for it, and it’s a win-win for both the employer and the employee. The organisation gets to retain the high-calibre talent pool and the employee can choose to work for the number of hours it suits them. This is one reason I can think that more women probably opt for and do not necessarily have to take a career break with change in life stage, and the reason we see more women across levels and in the leadership positions in Ipsos India.

– Rinku Patnaik, MD, Research, Ipsos India


‘We are slowly getting there’

Swati Nathani
Swati Nathani

We are in people’s business, be it our employees or our clients. If you are there for them when they need you, they will reciprocate too.

As a woman leader, creating an inclusive, diverse, and empowering workplace has been a top priority for me. I believe that by fostering an environment where every employee feels valued and supported, we can create a culture of excellence and innovation.

To achieve this, we have implemented a range of policies and practices that promote gender diversity and inclusion. We have, for example, ensured that our recruitment process is unbiased and fair, and we actively look for candidates from diverse backgrounds. We have implemented a POSH policy, and we regularly conduct training and education programmes to ensure that all employees are aware of our values and expectations. All employees are covered by insurance and have a care manager responsible for their health care.

My work-life balance became even more important after becoming a mother. To support women who may have additional caregiving responsibilities, we’ve implemented policies that promote work-life balance, such as flexible schedules and remote work options.

‘Never Give Up’ is a quality I consider to be a trait of every woman leader. In life, there are so many times when we reach a point, where giving up seems to be such an easy option that nobody would question or doubt our capabilities. But carrying on and giving a tough fight back is what superwomen do, and I try to do it even in the bleakest of moments. My goal as a woman leader is to create a workplace where all employees feel valued, supported, and empowered to achieve their full potential.

I definitely want to see a much higher representation of women in leadership roles across industries and across India. It’s a difficult dream, but I am sure we are slowly getting there.

– Swati Nathani, Co-founder and CBO at Team Pumpkin


‘Create continuous learning interventions to remove unconscious biases’

Anjali Sharma
Anjali Sharma

Fulcrum Digital strongly believes in the power of DigitAll. For us, diversity and inclusion are at the forefront of every decision we make, as this helps in shaping the fundamental values of our organisation. As a practice, we ensure that we hire, develop, and promote managers and leaders who nurture and support inclusivity at the workplace. Our teams help create a secure environment for everyone from all walks of life and who value each and every person, regardless of their age, gender, race, religion, sexual preferences, or background.

We create continuous learning interventions focused on removing unconscious biases, and promoting active listening which further strengthens assimilation and inclusion. Fulcrum Digital encourages better ties across levels and regions of the business, through a well-designed mentorship programme that helps contribute to the development of a more diverse and inclusive workplace culture. Our mentors facilitate the dismantling of organisational silos and promote greater teamwork and collaboration, which further improves problem-solving and innovation.

– Anjali Sharma, Director, Global Head of L&D, Fulcrum Digital Inc.


‘Ambition is a sexy word’

Sonia Khurana
Sonia Khurana

Let’s make having an ambition a sexy trait, let’s be vocal about it, celebrate it. Let’s encourage it, practice it, and let’s not be shy to own it. The onus lies on all but especially us women. Let’s walk the talk and create a safe space for our tribe to come out as ambitious.

Perhaps due to the prevailing culture and belief systems, many women struggle to envisage ambition in work life. We are hesitant to talk aloud about it or own it because in more instances than not, being ambitious equals being pushy, aggressive and dominating.

Let’s have a “I want to become…” day where we facilitate this opening up. Because sometimes when you say it aloud, you can own it. Help chart steps to achieve it. And most importantly, respect that little voice in our head and not suppress it.

 –  Sonia Khurana, COO, Digitas India.

Tags: #OneChangeForHerAnjali SharmaAppurva Hooda BhokerDot MediaFulcrum DigitalIpsos IndiaRinku PatnaikSonia KhuranaSwati NathaniTeam Pumpkin

RECENT POSTS

Union Budget 2026: Real Estate Industry Seeks Push on Affordable Housing, Tax Relief and New Asset Classes
Exclusive

Union Budget 2026: Real Estate Industry Seeks Push on Affordable Housing, Tax Relief and New Asset Classes

January 31, 2026
0

New Delhi: As the Union Budget 2026 approaches, India’s real estate sector—spanning homebuyers, developers, investors and allied industries—is entering a...

Read moreDetails
“It’s Better to Be Right Than First”: CNBC-AWAAZ’s Anuj Singhal on Budget-Day Journalism
Exclusive

“It’s Better to Be Right Than First”: CNBC-AWAAZ’s Anuj Singhal on Budget-Day Journalism

January 31, 2026
0

As India approaches the Union Budget 2026, MediaNews4U presents an exclusive interaction with Anuj Singhal, Managing Editor – CNBC-AWAAZ &...

Read moreDetails
Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads
Advertising

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads

January 30, 2026
0

Mumbai: The Economic Survey 2025–26 delivers one of its strongest signals yet to India’s advertising, media, and FMCG ecosystem: the...

Read moreDetails
Union Budget 2026: Digital Media, AI and the Creator Economy Seek Policy Clarity Over Platitudes
Exclusive

Union Budget 2026: Digital Media, AI and the Creator Economy Seek Policy Clarity Over Platitudes

January 30, 2026
0

As India heads into Union Budget 2026, leaders across digital media, advertising, creator economy, AI, and communications are united on...

Read moreDetails
Growth for IPREX is not about scale for scale’s sake. The focus is on relevance, depth, and usefulness for partners: Alexandra Mayhew
Exclusive

Growth for IPREX is not about scale for scale’s sake. The focus is on relevance, depth, and usefulness for partners: Alexandra Mayhew

January 30, 2026
0

IPREX is a global network of independent communications and marketing agencies with more than 1,100 professionals in over 100 markets....

Read moreDetails
Beyond the design table, AI is our most efficient production manager: Shalini Singh Rathore & Vaibhav Singh, TZÁR
Exclusive

Beyond the design table, AI is our most efficient production manager: Shalini Singh Rathore & Vaibhav Singh, TZÁR

January 29, 2026
0

TZÁR is a new men’s lifestyle brand built for those who believe style speaks softly but leaves a lasting impression....

Read moreDetails

LATEST NEWS

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026

ANALYSIS

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026
Analysis

83% consumers stop buying after negative influencer review: iCubesWire Consumer Report 2026

January 29, 2026
0

Mumbai: iCubesWire has released its Influencer Marketing Consumer Report 2026, shedding light on the increasing role of influencers in shaping...

PEOPLE

Galderma India names Geetika Saxena as Head of Digital Strategy
People

Galderma India names Geetika Saxena as Head of Digital Strategy

January 30, 2026
0

Mumbai: Galderma India has announced the appointment of Geetika Saxena as Head of Digital Strategy, reinforcing the company’s focus on...

MARKETING

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash
Marketing

Britannia Treat Croissant celebrates National Croissant Day with a Birthday Bash

January 30, 2026
0

Mumbai: Britannia Treat Croissant has turned National Croissant Day into a fun-filled Croissant’s Birthday, bringing music, cheering crowds, and a...

Subscribe to Newsletters

ADVERTISING

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads
Advertising

Economic Survey 2025–26 Calls for 6 am–11 pm Ban on Ultra-Processed Food Ads

January 30, 2026
0

Mumbai: The Economic Survey 2025–26 delivers one of its strongest signals yet to India’s advertising, media, and FMCG ecosystem: the...

PRINT

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour
Print

Mamta Kalia and Arambam Ongbi Memchoubi to receive Amar Ujala’s Akashdeep Honour

January 19, 2026
0

New Delhi: Amar Ujala has announced the recipients of its highest literary honour, the ‘Akashdeep’ Award, under the Amar Ujala...

AUTHOR'S CORNER

6 Legal Red Flags in Influencer Contracts Most Brands Miss
Authors Corner

6 Legal Red Flags in Influencer Contracts Most Brands Miss

January 30, 2026
0

Businesses increasingly rely on social media influencers as a key marketing channel. However, in our experience, a significant number of...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

January 31, 2026
Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

Rajnigandha unveils new ingredient-focused TVC highlighting craftsmanship behind its iconic taste

January 31, 2026
Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

Archies & Sudathi team up for Valentine’s Campaign ‘TereSangForever’ celebrating timeless love

January 31, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.