Mumbai: Oneindia, a multilingual digital news and content platform, has announced new collaborations for its next-generation B2B SaaS platform WISE with several prominent regional news publishers — including Times Kerala, ANM News, Tupaki News, News Ghantey Ghantey, Ei Muhurte, and Punnagai Media, alongside Oneindia’s own network of entities.
Developed within Oneindia’s newsroom, WISE (Widely Intelligent Support Engine) is built to transform how publishers and enterprises create, manage, and scale content operations. The platform leverages an agentic AI ecosystem that blends automation, multilingual intelligence, and human oversight to enable smarter, faster, and more ethical content creation.
At its core, WISE empowers editorial teams to move seamlessly from ideation to publication within minutes, using AI-powered workflows that understand context, language, and cultural nuance. It integrates effortlessly with existing CMS and AdTech systems, offering end-to-end automation — from keyword research and SEO optimization to content generation, image creation, and video scripting. With multilingual capabilities across 133 languages, WISE helps publishers localize and personalize content for diverse audiences with precision and authenticity.
The new partnerships highlight WISE’s growing adoption as a trusted, future-ready AI solution for digital publishers looking to enhance efficiency, quality, and audience engagement through responsible AI practices.
“WISE was born out of a newsroom — not a boardroom — which makes it deeply rooted in the realities of digital publishing. We built it to solve the everyday chaos that editors, writers, and creators face. With intelligent AI that plans, reasons, and executes like a true teammate, WISE is transforming how content is imagined and delivered. It’s more than just automation — it’s empowerment. By combining creativity with computation, we’re helping publishers create faster, sharper, and more meaningful stories in any language, without losing authenticity or control. For me, WISE isn’t just a product; it’s a vision to make the future of publishing truly human — powered by AI,” says Tony Thomas, Chief Technology Officer, Oneindia and Creator of WISE.
Sharing his experience with the platform, Jithin Raj R, Managing Editor, Times Kerala, adds, “This platform not only understands and adapts to user input with remarkable accuracy but also delivers high-quality outputs — from well-crafted articles to compelling visual content. Its ability to learn, iterate, and produce results at scale makes it an invaluable asset for any organization aiming to enhance productivity and creativity. I strongly recommend integrating it into your workflow to unlock transformative efficiency and innovation.”
