Bangalore: OnePlus, a global technology brand officially released a new film titled, ‘Stop at Nothing’ emphasizing the need to use the technology around you productively and taking the time to disconnect. Starring acclaimed actor and writer, Kalki Koechlin, and produced by Lightstream, the branded content studio owned by Rainshine Entertainment, the film has been shot entirely on the OnePlus 8T 5G and showcases beautifully the video camera capabilities and versatility of the flagship two weeks after its official unveiling.
Narrated through spoken-word poetry written by Kalki Koechlin, ‘Stop at Nothing’ underlines the downsides of being hyper-connected and highlights the need to disconnect while reiterating the use of technology and digital platforms for what they were originally intended – platforms to create, connect and collaborate. OnePlus, as a brand has recognized the need for digital consciousness and believes in creating products and features while remaining cognizant of how users will interact with these features. Making the technology ‘burdenless’ is a key tenet of product design at OnePlus and is aimed at creating tech that serves as a tool to help you perform tasks rather than something you become dependent on.
Commenting on the campaign film, Siddhant Narayan, Head of Marketing – India, OnePlus said, “We live in a time where our smartphones have become our one-stop destination for everything from work and news updates to entertainment and connecting with loved ones. As a technology brand, we understand how important it is to perceive our devices as an extension of the self, for helping us boost creativity and productivity and not something that we become dependent on. With this film, we hope to make people cognizant of using technology for the betterment of ourselves, emphasizing the importance of disconnecting from time to time.”
In addition to driving awareness, OnePlus has also created software innovations to promote digital consciousness such as Zen Mode that focuses on taking a quick break from your smartphone every day, and Work-Life Balance that allows you to toggle between Work Mode and Life Mode to control the notifications you see on your device, helping separate the activities on your device to avoid distractions.
Sharing her experience, Kalki Koechlin says, “As we all continued to stay indoors since March, it has completely changed the way we consume content. Personally, I was using various online platforms for a range of activities including cooking, exercising, reading, and discovering new interests. Additionally, being a new mother, it was also important for me to strike a balance between work and keeping myself entertained, which led to a significant increase in my daily screen time. While I was constantly switching between apps and spending a lot of time across social channels, I realized the importance of staying away from the noise and negativity on the internet and using the digital space to enhance creativity and productivity.”
“The OnePlus ‘Stop at Nothing’ campaign gave me the perfect opportunity to champion this thought and talk about digital wellbeing and the importance of using technology in a healthy manner. Shot entirely on the OnePlus device, the campaign filming felt very authentic and simple to me. For someone who has always shot with heavy equipment and big cameras, I truly enjoyed every step of this fun journey, exploring the versatility the OnePlus camera had to offer. Looking back at the process and now the final content, I am happy that I could be a part of such a relatable campaign, especially in the current scenario,” she added.
Speaking about the initiative, Anuraag Srivastava, COO, Rainshine Entertainment, & CEO, Lightstream, says, “The current times have highlighted the importance of smartphones in making our lives effective and efficient. That said, there is a need to drive awareness about the downsides of being hyper-connected. The OnePlus ‘Stop at Nothing’ film does a superlative job of delivering this message through the power of Kalki Koechlin’s spoken-word narrative. This film was a special one because a smartphone shoot is never easy when one wants to push the visual envelope in a limited execution duration, but the OnePlus 8T 5G surpassed all expectations with its superb 4K sensor, terrific response time & variable features like multiple lensings, fantastic slow motion, and definitive image vibrance. This initiative also connects deeply with Lightstream’s mission of delivering high impact, purpose-driven brand stories for our clients”.
The OnePlus 8T 5G launched on October 14 features a range of new and improved technologies that have elevated the OnePlus experience to new heights including a 120 Hz AMOLED display and powerful Warp Charge 65 technology that gives a day’s power in 15 minutes. The OnePlus 8T 5G is available for purchase across all online and offline channels.
The film can be accessed.