Bumble – the social network by women, for everyone, recently crossed 1 million users in India. Launched only five months ago here, the app spans three modes Bizz, BFF and Date, each addressing networking needs of the modern Indian women.
Speaking about the significant milestone, Whitney Wolfe Herd – Founder and CEO at Bumble says, “We couldn’t be more pleased with how we’ve been received in India. When my founding partner, Andrey Andreev, and I set out to build Bumble we did so with women’s safety at the forefront. Our goal was to use technology to create an inclusive and empowering experience for people to connect, and now that we’re expanding globally, we’re seeing the mission resonate across many cultures. In India, we expressly designed the experience to make women feel safer through customized features and the ability to use multiple modes for friend-finding and professional networking as well. As a result, more than a third of our over 1 million users are women and that’s a number that continues to trend positively.”
Priyanka Chopra Jonas shares her excitement, “Women want love, they want friendship and they want to find a career, and that’s the uniqueness of what the app delivers — a digital community that encompasses all that, while empowering women to take charge of their lives. I’m delighted by the real, positive change that the brand is creating for Indian women and proud to be part of Bumble’s India story as a partner.”
The app has prioritized creating a platform where female users in India feel comfortable and secure to make the first move. The app has done this via features such as Women Make the First Move, Hide Your First Name, Matches Expire after 24 Hours, Photo Verification, Hide Your Profile, Block-Report-Unmatch. It has also localized the user experience with versions of the app available in both Hinglish and Hindi for iOS and Android.