SpotXchange, a real-time bidding exchange for online video ads, has officially opened a Singapore office.
The company, which opened in 2009, says that brisk growth in APAC, its fastest growing region, prompted the launch.
Sujen Selva, who has been with the company based since 2013, is commercial director for Asia and is relocating from Malaysia to Singapore.
Asia-Pacific MD Matt Von der Muhll says he expects to see APAC make up 30 per cent of company revenue by the end of 2015, up from two per cent two years ago.
SpotXchange says that net programmatic revenue growth year on year was 319 per cent in APAC, brisker than the global market growth of 208 per cent.
Selva commented: “The opening of a local office will enable SpotXchange to build stronger relationships with the region’s publishers and broadcasters, opening up even more video inventory to meet the strong demand from advertisers.”
“The office will be a hub to one of the fastest growing markets in the world and allow us to better serve existing and new clients and partners in the region.”
“Growth is expected to aggressively tick upwards over the coming year as mobile video adds to the growing trend of watching online video on desktop, opening up new opportunities for publishers and advertisers alike,” he said.
Between 30-40 per cent of online videos are to be trade automatically by the end of 2015, SpotXchange reckons.
Asia is divided into maturing and new markets for programmatic, according to Selva – Hong Kong, Singapore, Japan, China and Malaysia are maturing, the Philippines, Indonesia, Vietnam, India, Thailand and Taiwan are new.
SpotXchange’s Singapore premises are on Cecil Street in the CBD.