Mumbai: Open Door Project by FCB Ulka for The Millennium Schools has bagged a Gold Lion under the Sustainable Development Goals category. It happens to be the only Gold from India at Cannes 2019.
The Open Door Project Campaign for The Millennium Schools is an initiative to create space for underprivileged kids, giving them an education they would otherwise miss. The initiative was communicated through a special film called ‘Bhukkad- the hungry one’ that sensitively portrays the hunger for learning in the child of a sex worker.
RohitOhri, Group Chairman & CEO, FCB India said, “This gold lion is true testimony to FCB’s creative transformation journey. I’m proud and humbled to have the honour to win India’s only Gold Lion of Cannes 2019.WARC Creative 100 named us the Number One creative agency in India. It was a flaming debut for FCB. This gold lion win reaffirms that we deserve to be there and will stay there, hopefully, for a long long time to come.”
Swati Bhattacharya, CCO, FCB Ulka said, “To address the biggest problems of our world using creativity as a tool is the most heartening joy for us at FCB. The open door project is a simple idea that can solve India’s biggest problem- education.”
ShantanuPrakash, Founder The Open Door Project said, “I am very happy that The Open Door Project has received this amazing honour of winning a Gold at Cannes! This will allow the mission of the project to get the international attention it deserves. The project seeks to eradicate illiteracy in India by opening the doors of hundreds and thousands of schools to children from under-privileged class and community. This award will go a long way in getting the message of the Open Door Project to our supporters and other likeminded people and shines a spotlight on what we need to do, to bring literacy and education to the young generation of India.”
The Open Door Project wants to ensure that children from slums and the areas around are offered similar facilities and education as children from well off families who make up the roster in the schools – same teaching standards, same facilities, same quality of education.
