OPPO India launched its latest campaign #SidWakesUp featuring Ranbir Kapoor as Sid from Bollywood’s fan-favourite, ‘Wake Up Sid!’ produced by Dharma Productions Private Limited. The campaign, conceptualised by Famous Innovations, introduces the OPPO Reno11 Series through the characters from the movie including Konkana Sen as Ayesha, Namit Das as Rishi, and Shikha Talsania as Laxmi—after 14 years.
In the TVC, set amidst a lavish lawn party hosted by the now-married Ayesha and Sid, a surprising twist unfolds as Rishi, caught in a proposal moment, is captured through Sid’s lens using his OPPO Reno11 Pro smartphone.
The TVC is followed by an Unboxing video featuring the same cast as the movie that goes live today across digital touchpoints including social media platforms, OTT, and the official OPPO website to promote the new OPPO Reno11 Series smartphones.
Speaking on the association, Karan Dua, Director, Marketing Communications, OPPO India, said “We are excited about collaborating with Ranbir Kapoor for our new OPPO Reno11 series revisiting his iconic photographer character. It’s our way of bringing alive the fact that the Reno11 is the perfect tool for outdoor photography. If it works for a pro like Sid, it will work for any user. The campaign, which also touched upon the interpersonal relationships of all the characters from the movie, is the perfect amalgamation of innovation and sentimentality.”
The Unboxing video, directed by Shakun Batra, unfolds as Sid relocates to Goa with Ayesha, reminiscent of the original film where Sid introduced Ayesha to Mumbai, transforming it from a foreign city to her home. As Sid unpacks and navigates settling into their new house in Goa, still carrying a hint of uncertainty about the move, it’s the love and support of his friends and his now-wife, Ayesha, that helps him feel at ease and the gift from his father, the all new OPPO Reno 11 Pro helps him capture new memories for this exciting chapter of his life.
The campaign showcases key product features like 32MP 2X Telephoto Portrait Camera, Portrait Expert Engine and Smart Image Matting among others throughout the TVC and the Unboxing film seamlessly integrating Product in a Story Driven narrative.
Speaking on the idea, Mithila Saraf, CEO, Famous Innovations, explained the thought behind the campaign, stating, “Tapping into the emotional driver of nostalgia, the OPPO Reno11 Series launch campaign perfectly satiates every millennial’s need to be transported to simpler times. The everlasting iconicity of Ranbir Kapoor’s character Sid became the perfect bedrock to position OPPO Reno11 series’ camera as a true outdoor portrait expert.”
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