New Delhi: With festivities just around the corner, Otipy, the social commerce venture of farm-to-retail agritech startup Crofarm, has launched two new campaigns: Freshness Wali Story and Otipy Partner Tales. The campaigns aim to drive engagement around the concept of Otipy and exhibit the success stories of women who have extensively gained from the platform and are leading a happily-stable life.
Through ‘Freshness Wali Story’, the platform is allowing customers to share a short video on ‘how fresh the products on Otipy are’. The winners will be rewarded with a price pool of 1 lakh in their Otipy wallet. They will also be featured on the platform’s social media handles – Facebook, Instagram, and YouTube. The event is already live from 19th October and will end on 29th October 2020. Winners will be announced on 30th October 2020.
On the other hand, through ‘Otipy Partner Tales’, the platform is sharing the success stories of women partners who have immensely benefitted by connecting with the platform and encouraging others to join the Otipy family. Otipy, with its hands-on knowledge, has not only helped many women professionals and homemakers – who were struggling due to the pandemic – become financially stable but has also encouraged them to lead the life of an entrepreneur by focusing on what they love.
Otipy plays a significant role in the life of numerous women in helping them run and support their families financially, even during these challenging times. Megha Chawla, an Otipy partner from Gurgaon, has experienced it first-hand and believes Otipy is a great platform that helps women deliver fresh fruits and vegetables at reasonable prices to the end-consumer, with no investment or infrastructure. Deepika Gupta, another Otipy partner from Delhi, said that the platform has significantly helped her transform from an ordinary homemaker into a successful business owner, making steady progress each day.
Varun Khurana, Founder, Otipy, said, “We are delighted to see the response of people, especially women, who have joined and benefitted from our platform so far. Not only have they unlocked the true potential of Otipy and helped farmers sell and earn fresh produce at right prices, but they have also become an inspiration to many, who wish to either earn a stable income for their family or run their own business by becoming successful entrepreneurs. Both the campaigns are in line with this philosophy, encouraging people to taste success by becoming Otipy partners.”