Mumbai: Outbrain, the leading recommendation platform, today announces the launch of the Content Coalition, which invites publishers to form audience exchange networks with other publishers in order to diversify their audience referral sources.
Launching globally, the initiative will enable Coalition members to grow their audiences through a new channel by utilising Outbrain’s Smartfeed technology to exchange links, for free.
“The events of the past few weeks in Australia and Facebook’s move to block News content have demonstrated once again why publishers need to diversify ways to grow their audience,” says Stephanie Himoff, Global VP Supply Partnerships at Outbrain. “Creating Content Coalitions allows publishers to develop brand loyalty while reducing dependency on search and social platforms.”
Content sharing also creates a richer and contextually relevant discovery experience for audiences, improving the user experience and removing the need for cross-platform news consumption.
Yaron Galai, Outbrain’s Founder and Co-CEO says: “Users have proven they prefer consuming news in a feed environment that blends multiple sources of content with diverse points of view.
“Our recommendation engine contains the world’s largest, most trusted news content index. Bringing publishers together to create Content Coalitions that improve the user experience is in line with our mission to power the best feed of recommendations for the user, wherever they are.”
This solution allows publishers to have full control over which sites they share links with and set audience exchange rules and policies around the type of content to be recommended.
The exchange will be facilitated using Outbrain’sSmartfeed, a platform which uses AI to recommend appropriate content for the reader.This recommendation creates a more direct link with audiences for publishers, while giving them access to new audience groups.
To find out how Outbrain’s Content Coalition, visit: https://lp.outbrain.com/content-coalition_/