• Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
Tuesday, January 19, 2021
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
        • Market Analysis
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column
No Result
View All Result
MediaNews4U.com
No Result
View All Result
Home Featured

Outbrain Releases Conversion Bid Strategy, Reducing Acquisition Costs By Up to 49%

The new auto-optimization solution enables marketers to maximize conversions within a budget, hit a specific Cost Per Action goal or within a Cost Per Click range

by Editorial
October 1, 2020
in Featured, Marketing
2 min read
Outbrain Announces New Strategic Global Partnership with Opera to Bring Native Advertising to Browsers
Share Share ShareShare

Mumbai: Outbrain, the world’s leading discovery and native advertising platform on the open web, today announced the expansion of Conversion Bid Strategy, part of Outbrain’s suite of optimization tools. With three modes available, Conversion Bid Strategy (CBS) allows marketers to seamlessly optimize towards their target Cost-Per-Acquisition (CPA). CBS ensures campaigns are automatically optimized towards the highest performing inventory and audiences for specific campaign goals, removing the manual work typically needed to ensure marketers achieve the best results possible.

Eytan Galai
Eytan Galai

“In this digital age, marketers have no time to waste endlessly tinkering with campaigns. Conversion Bid Strategy is hyper-focused on optimization for higher performance, with CPA reductions of up to -49%, ensuring automating conversions is one less worry,” said Eytan Galai, Chief Revenue Officer at Outbrain. “With an easy-to-use experience built directly into Outbrain’s dashboard, we’ve made it easier for marketers to reach their goals faster, saving them from the manual effort.”

Conversion Bid Strategy is available to marketers in a trifecta of modes, based on campaign objectives.

  • Target Cost-Per-Acquisition: Target CPA works to keep campaigns profitable by prioritizing cost per acquisition rather than budget.
  • Fully-Automatic CBS: With this mode enabled, Outbrain’s technology will optimize marketer campaigns to achieve the highest number of conversions possible within budget.
  • Semi-Automatic CBS: This hybrid CBS mode optimizes traffic toward top-converting publisher sections while allowing marketers to maintain control over various aspects of campaign set up.
Ori Lahav

“Outbrain’s proprietary machine-learning and sophisticated modeling continually adapt to the behaviors and conversion patterns of internet users who are consuming content across the Outbrain network,” said Ori Lahav, Chief Technical Officer at Outbrain. “If you’ve created the most engaging content, strategically targeted your audience, but you’re not improving your Return-on-Ad-Spend, even the best campaigns won’t be enough to reach your goals without the correct Conversion Bid Strategy implementation. With CBS, we’re simplifying the experience for marketers by letting Outbrain take on the heavy lifting.”

Schubkraft, a lead generation service in Germany, tested Fully-Automated Conversion Bid Strategy to compare results to manually optimized campaigns. Early results show the addition of CBS to campaigns not only achieved a lower CPA but has already saved the Performance Marketing team 3.5 weekly hours, which was time previously spent managing manual optimizations.

The accelerated version of Conversion Bid Strategy is now available globally in the Outbrain dashboard. For more information, check out this article.

Tags: Conversion Bid StrategyEytan Galai OutbrainOri Lahav OutbrainOutbrain

Related Posts

TagMango, Homegrown creator monetization startup launches app to further scale reach and experience
Featured

TagMango, Homegrown creator monetization startup launches app to further scale reach and experience

by Editorial
January 19, 2021
0

New Delhi: The homegrown, creator monetization startup TagMango today announced the launch of their app further strengthening their mission of...

Read more
Five from India on jury for historic ADC 100th Annual Awards
Featured

Five from India on jury for historic ADC 100th Annual Awards

by Editorial
January 19, 2021
0

International: The One Club for Creativity has announced five top creatives from India who will serve on its most diverse jury...

Read more
As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

As we head towards 2021, it is critical for us to focus on a more nuanced approach to engage with our stakeholders

January 18, 2021
Amit Sethiya, CMO, Syska Group

Syska Group’s Top 5 points of Focus for the year 2021: Amit Sethiya, CMO

January 18, 2021
Expectations on the Budget 2021

Budget Expectations 2021: From Tax Reforms, Tech Adoption Boost to Consumer Sentiments, Industry Expects an Array of Stimulus

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
Padma Shri Dr. J Hareendran Nair, Founder and MD, Pankaja kasthuri Herbals India Pvt. Ltd.

We believe digital spends and digital distribution is going to be a key growth driver for us going forward in 2021

January 16, 2021
Prasad Rajappan, Founder & CEO, ZIng Hr.

Outcomation Focussed Products and Services for Enterprises

January 16, 2021

Subscribe to Newsletters

Trending

Zydus Wellness consolidates media mandate with Wavemaker India
Advertising

Zydus Wellness consolidates media mandate with Wavemaker India

by Editorial
January 18, 2021
0

Wavemaker India today announced that Zydus Wellness which includes the consumer wellness brands of Heinz India has consolidated its media...

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

Disney+ Hotstar VIP brings the premiere of mythological series ‘The legend of Hanuman’ on 29th January

January 18, 2021
Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking his intervention

Partho Dasgupta critical at JJ Hospital, his daughter writes to PM seeking intervention

January 16, 2021
ZEE Entertainment appoints Nimisha Pandey to head Hindi Originals for ZEE5

ZEE Entertainment appoints Nimisha Pandey to head Hindi Originals for ZEE5

January 18, 2021
Amit Sinha joins India TV as VP Strategy & Research

Amit Sinha joins India TV as VP Strategy & Research

January 18, 2021

Contact Us :

UPLIFT MEDIANEWS4U DIGITAL PVT LTD

No. 82, Aram Nagar 2, JP Road

Versova, Andheri West

Mumbai – 400061

Umanath.V
+91-99400-17868
umanath@medianews4u.com

© 2019 medianews4u.com

No Result
View All Result
  • Media
    • Exclusive
    • Buzz
    • Movers & Shakers
    • Events
    • International
  • FOCUS 2021
  • Television
  • Advertising
    • PR
    • Mobile/Digital
      • Marketing
  • Radio
  • OTT
  • Print
  • Cable & DTH
  • Brand Stories
  • Leaderspeak
  • STRAIGHT TALK
  • My Column

© 2021 JNews - Premium WordPress news & magazine theme by Jegtheme.