Owled Media, a content tech studio and production house collaborated with Waterfield Advisors to create their global brand film ‘Wealth Beyond Numbers’.
This collaboration saw Owled Media conceptualize the brand’s largest ever global campaign which highlights the brand’s dedication to helping its clients grow and preserve their wealth across generations.
The campaign, which has taken close to over 200 people across writing, production, direction, media buying, coding and design to bring this 30-second film to life, aired in the inflight entertainment systems in first, business and economy class of Emirates Airlines in September 22 and Singapore Airlines in December 22, across their entire fleet.
Watch the film here:
Commenting on the campaign, Ayush Wadhwa, Founder at Owled Media says, “When I think back, I remember how fascinating the visual project was to work on; imagine having to convey the sentiment of a brand that understands wealth, its emotions, and the nuances that come with it!
The ad film is something we pride ourselves on because it’s brands like Waterfield that challenge us; challenge us to think not just outside the box, but like the box doesn’t exist at all.”
“When we tied up with Emirates and Singapore Airlines, the biggest challenge facing us was how do we portray our holistic services and communicate our extremely niche brand positioning in just 30 seconds? Owled presented a very nuanced and creative storytelling approach that aptly conveyed what Waterfield is all about. Over a period of 3 months, Ayush and his team worked very closely with us to create a brand film (our very first) that we are extremely proud of!,” exclaimed Yash Bhargava, VP – Head of Marketing at Waterfield Advisors.
Conceptualized by: OWLED Media
Creative Director: Ayush Wadhwa
Director : Jeet Lotia
Project Head: Varalika Kataria
Writer: Nikhil Rathod, Jay Morzaria
Editor: Akshay Gade
Producer: Jason Dias
Production House : OWLED & Blip
Post Producer: Brian Saldanha
Post Production House: OWLED & Postbox28