New Delhi: App based Hotel booking platform Oyo has awarded its creative mandate to Animal, the Delhi based advertising and branding agency, following a multi-agency pitch.
Neha Sharma, head of brand strategy, Oyo said, “At Oyo, we are driven by innovation and it reflects in our brand portfolio, products and technology. We look forward to collaborating with Animal for creative conceptualisation and execution of our vision. Together, we are excited to tell the story of how Oyo is transforming the hospitality landscape in India and around the world in a creative manner.’’
Kunel Gaur, founder and creative director, Animal, said, “It would be an understatement to say that Oyo have redefined the hospitality space — it’s all thanks to their sheer hunger and ambition. More than anything else, they value the power of great ideas. That sort of ‘controlled chaos’ approach has been our forte too, so there’s a tremendous opportunity here to create fresh and truly intuitive creative work.”
Oyo, founded by RiteshAgarwal, one of India’s youngest and most successful entrepreneurs in 2013, and is now present in over 350 cities, across seven countries with over 12,000 exclusive leased and franchised properties and over 5000 homes.