OZiva, a clean and plant-based holistic wellness brand, unveiled its women’s health campaign, #KindnessOverJudgment.
The campaign urges people to take a pledge to choose Kindness over Judgement and make this a world a better and safe space for women while empowering them to lead a life that is free of fears and judgements.
The film which was released on OZiva’s social media platforms captures the mental stress women go through due to judgements and body shaming. In India calling women names like ‘Moti’, ‘Saand’ etc is common and with this film the brand hopes to encourage people to stop passing such ruthless comments and to be more kind and empathetic. Over the past 3 years, the brand has been working towards spreading awareness about PCOS and other women’s health issues through educational and authentic information from experts. This year’s campaign is aimed at addressing another important aspect- the impact of women’s health issues on mental wellness.
Mittal Patel, Category Head – Women’s Health, OZiva, says “As someone who has PCOS, I have experienced first hand, the physical and mental turmoil it brings along with it. It is really important that along with awareness there is also acceptance of not only the condition but the symptoms too. It is imperative that we normalise the fact that women’s health issues can impact the female body in various ways. We need to focus on helping women manage these conditions and move on in life without having to be subjected to shame. While we continue to educate consumers about PCOS and other such health issues, another vital lever for us is to create a more empathetic environment. As a brand that has been at the helm of empowering individuals with healthier and better living, we believe it is our responsibility to create an ecosystem to address female health issues and help them speak up about their health and body without fear.”
