60% of CFOs doubt marketing’s value amid rising short-term pressures: WARC
Mumbai: WARC has released ‘The Pace Principle: India at Two Speeds’, a new strategic report aimed at helping marketers unlock ...
FirstClub’s campaign aims to create awareness and encourage food choices driven by mindful and conscious eating
MUMBAI: In a world where consumers lose sleep over life’s big worries but rarely question what goes into their daily ...
GoKwik launches an Agentic AI platform Kwik Ads for D2C Performance Marketing
MUMBAI: GoKwik, a full funnel D2C growth platform trusted by 15,000+ brands, on Tuesday announced the launch of Kwik Ads, ...
The decline of third-party data is one of the best things to happen to advertising creativity: Kartik Mehta, Channel Factory
Channel Factory is a global technology and data company that optimizes business performance and protects brand reputation across walled gardens. ...
Network18 Appoints Mihir Bhatt as Chief Content Officer for News18 Studios
New Delhi: Rahul Joshi, in an internal communication, announced the appointment of Mihir Bhatt as the Chief Content Officer for ...
Shin chan’s 20-year run on Indian TV gets a ‘House of Masti’ moment on Sony YAY!
Mumbai:Sony YAY!, India’s leading kids’ entertainment channel, continues to engage young audiences and families through immersive and innovative on-air experiences. ...
Tata Sierra leads IPL 2026 ad recall with 8.3% despite just 6.8% impression share: COTT
Mumbai: A new IPL 2026 advertising analysis by Chrome OTT (COTT) has revealed that creative effectiveness—not media weight alone—is emerging ...
Hell Energy Drink appoints dentsu India as Integrated Marketing Communications Partner for 2026
Mumbai: Hell Energy Drink has appointed dentsu India as its integrated marketing communications partner in India, entrusting the network with ...
Dalet names Brian Doheny as President and Chief Revenue Officer
New York: Dalet, a technology and service provider for media-rich organizations, has announced the appointment of Brian Doheny as President ...
Furlenco names Varun Krishnakumar as VP – Product & Technology
Mumbai: Furlenco, a furniture and lifestyle brand, has appointed Varun Krishnakumar as Vice President – Product & Technology, marking his ...
