IAB Tech Lab introduces Programmatic CTV Genre Guidance to Streamline Taxonomy Adoption
Mumbai: The IAB Tech Lab, a global leader in setting digital advertising technical standards, has unveiled new guidance and tools ...
Third Wave Coffee plays Secret Santa by inviting customers to revel in the festive vibes with coffee and hidden gifts
MUMBAI: This Christmas season, Third Wave Coffee, the coffee-first QSR brand, is looking to sprinkle a little extra holiday magic ...
Coke Studio Bharat Season 2 concludes with unforgettable musical milestones
Mumbai: Coke Studio Bharat Season 2 wraps up after delivering an extraordinary journey of soul-stirring music, dynamic collaborations, and innovative ...
Bajaj’s outdoor hoarding in Bangalore features 3D anamorphic technology
MUMBAI: Bajaj, which works in India’s consumer appliance industry has done a 'Built for Life' outdoor campaign. This initiative features ...
Chinese Wok looks to blend food and entertainment through a partnership with Varun Dhawan’s ‘Baby John’ for a digital campaign
MUMBAI: In a move to blend the worlds of food and entertainment, Chinese Wok, a Quick Service Restaurant chains specialising ...
Influencer marketing in India: the secret sauce behind e-commerce success
Picture this: you’re scrolling through Instagram, and a post pops up—your favourite food blogger, sipping a cup of coffee, raving ...
OLX India launches a travel booking feature in partnership with EaseMyTrip
MUMBAI: OLX India, an online classifieds platform has announced a strategic partnership with EaseMyTrip, an online travel platforms. This collaboration ...
Travellers sought meaningful experiences, with affordability and sustainability driving decisions in 2024: Atlys
MUMBAI: 60.74% of Atlys users in 2024 were under 35, demonstrating Gen Z's and millennials' dominance in travel. 30% of ...
Voltas educates consumers about all-weather AC benefits with Mr. Murthy
Mumbai: Voltas, which offers cooling products and is an AC brand, from Tata, has announced the revival of its All-Weather ...
‘All Things Content’ will lead digital marketing trends with evolving creation, production, and consumption: Gaurav Ramdev, Protean eGov Technologies
Protean eGov Technologies Limited (previously NSDL e-Governance Infrastructure Limited) is a technology company. It underwent a rebranding exercise last year. ...
