Mumbai: Voltas, which offers cooling products and is an AC brand, from Tata, has announced the revival of its All-Weather winter campaign in the states of North India primarily on Digital platforms and Radio, to create traction for its All-Weather Hot and Cold AC proposition, while emphasising its suitability for diverse weather conditions.
This revitalised campaign, with its favourite protagonist Mr. Murthy, raises the pitch for the Voltas All-Weather Hot & Cold ACs, positioning it as the ideal comfort solution across all seasons, particularly in winters. Further due to its more effective and uniform heating, it saves more energy as compared to traditional room heaters. So, whether the consumer wants to beat the heat in summer or stay warm in winter, Voltas All-Weather ACs can deliver optimal comfort and convenience.
Deba Ghoshal, Head of Marketing, Voltas said, “With the reintroduction of our favourite protagonist, Mr. Murthy, during the launch of our Smart Air AC campaign earlier this year; we thought now is the best time to reintroduce our All- Weather campaign, this winter. Voltas has the highest brand equity in the cooling and comfort space, and leads the market in ACs. By combining innovation and consumer-centric benefits, Voltas has always redefined comfort while ensuring a smarter and more energy-efficient choice for its customers. This campaign not only underlines the versatility of Voltas All-Weather ACs but also demonstrates the brand’s commitment to addressing seasonal needs with superior technology, in an interesting manner.”
Ritu Sharda, CCO, Ogilvy India (North), spoke about the campaign and said, “After a long sabbatical, this year Murthy came back in a refreshing summer campaign that propelled Voltas’ brand growth to new heights. But what was equally joyous was to see how much people had missed Murthy. Everyone started remembering all the Murthy stories from the past. So as a treat to our consumers, and on very popular demand, we’re bring bringing them back.”
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