MUMBAI: In a move to blend the worlds of food and entertainment, Chinese Wok, a Quick Service Restaurant chains specialising in Desi Chinese cuisine, has partnered with the Bollywood film ‘Baby John’, produced by Atlee and starring Bollywood actor Varun Dhawan.
The collaboration looks to leverage Dhawan’s star power and the growing buzz around ‘Baby John’ to create a synergy between Chinese Wok’s Desi Chinese flavours and cinema. The partnership is designed to engage both movie enthusiasts and food lovers.
“We are excited to team up with Baby John and Varun Dhawan for a campaign that combines the magic of cinema with the vibrant flavours of Chinese Wok. This partnership underscores our dedication to crafting unique experiences that connect deeply with our audience, combining two universal passions—food and entertainment,” said Aayush Madhusudan Agrawal, founder Chinese Wok.
The campaign aims to amplify ‘Baby John’ through co-branded high-impact activations across various channels, including metro branding, bus shelters, and in-theatre advertisements. These touchpoints ensure maximum visibility in public spaces and cinema halls, creating a prevalent and immersive brand presence that aligns with the excitement around the film, driving engagement and awareness.
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