MUMBAI: This Christmas season, Third Wave Coffee, the coffee-first QSR brand, is looking to sprinkle a little extra holiday magic by brewing up more than just coffee. With its ‘Secret Santa’ campaign, the brand is surprising its customers with gifts, embracing the spirit of holidays with a dash of mystery and festive cheer.
Third Wave Coffee is turning its cafes into what it calls treasure troves of surprises. From 19-24 December, customers can experience discovery while sipping coffee. Consumers may stumble upon a little gift left by the Third Wave Coffee Secret Santa. Santa Claus would be making special appearances at select cafes, spreading joy by handing out Christmas cards and scratch cards with offers for the season.
Ayush Bathwal, co-founder Third Wave Coffee said, “Holidays are all about warmth, joy, community and connections. And it is this very feeling that we want to recreate at our stores. This Christmas, we wanted to go beyond just great coffee and food, to bring a sense of festive adventure to our in-store experiences. Third Wave Coffee’s ‘Secret Santa’ campaign is our way of celebrating the season by delighting our customers, making their time at the cafe even more memorable. After all, it’s all about enjoying the little things – a perfect brew, festive vibes, and the joy of an unexpected gift!”
The campaign is designed to spread joy and make every visit to Third Wave Coffee a memorable holiday adventure. Keeping the element of surprise alive, customers are encouraged to explore their surroundings, peek behind the festive decor or check under their seating for the gifts. There is Christmas decor and live carol singing sessions at select cafes. Amidst holiday hues of red and green, there are seasonal delights like Mocha Toffee Nut Frappe, Mocha Toffee Nut Latte and S’mores Hot Chocolate, paired with S’Mores Cookie and Hummingbird Cake. There is also holiday merchandise and curated Christmas hampers added the company.
