IPL 2026 Brand Score: Google Closes in on TATA as Mid-Season Dynamics Redefine Advertising Leadership
Overview: Mid-Season Reality Check for IPL Advertising At the halfway stage of IPL 2026, the latest VR Score™ (Visibility & ...
From Impressions to Impact: Here’s how the Publisher’s Playbook is Changing
For years, publishers operated within a well-defined role. Create content, build audiences, and monetise that attention through advertising. It was ...
Aptronix Unveils Mega Campaign Featuring Naga Chaitanya and Sobhita Dhulipala, Launches India’s Largest Store
Hyderabad: Aptronix, an Apple Premium Reseller, has rolled out its most ambitious brand campaign yet — “Big & Beyond Aptronix” ...
Mittal Family acquires Rajasthan Royals in $1.65 Billion deal, partners with Adar Poonawalla
Mumbai: In a landmark development in the global sports and entertainment landscape, the Mittal Family has announced the acquisition of ...
Rediffusion launches Narrative division to tap branded storytelling in streaming era
Mumbai: Rediffusion has announced the launch of Rediffusion Narrative, a dedicated creative content division focused on brand-integrated storytelling for the ...
Our social media strategy is centred on brand building and financial education, not direct product promotion: Ankur Thakore, HSBC Mutual Fund
In many aspects of daily life, people are often guided by long-standing beliefs associated with the number three - whether ...
MIB Appoints Prasoon Joshi as Chairman of Public Broadcaster Prasar Bharati
New Delhi: In a significant leadership move, the Ministry of Information & Broadcasting has appointed noted lyricist, writer, and communications ...
Sony Pictures Networks India names Harsh Deep Chhabra as Head – Strategy & New Business
Mumbai: Sony Pictures Networks India (SPNI) has announced the appointment of Harsh Deep Chhabra as Head – Strategy & New ...
Praveen Nagar elevated as Senior AVP – Marketing at Taco Bell India (Burman Hospitality)
Praveen Nagar has been elevated to Senior Associate Vice President – Marketing at Taco Bell India (Burman Hospitality), marking a ...
Venugopal Menen Passes Away; Ad Industry Loses a Seasoned Strategic Leader
Chennai: The Indian advertising industry is mourning the loss of Venugopal Menen, a respected brand strategist and veteran ad professional, who ...
