Hyderabad: Aptronix, an Apple Premium Reseller, has rolled out its most ambitious brand campaign yet — “Big & Beyond Aptronix” — featuring actors Akkineni Naga Chaitanya and Sobhita Dhulipala as the faces of a bold new retail vision. The campaign coincides with the launch of the company’s largest store in India, an 8,000 sq. ft. flagship located at Sarath City Capital Mall.
Conceptualised to reflect scale, ambition and innovation, the “Big & Beyond Aptronix” campaign marks a strategic evolution for the brand as it positions itself as a premium, experience-led retail destination. Featuring Akkineni Naga Chaitanya and Sobhita Dhulipala, the campaign aims to create a strong cultural and emotional connection with a new generation of Apple consumers in India, aligning celebrity influence with aspirational retail experiences.
At the centre of this campaign is the newly launched flagship store in Hyderabad, now the largest Aptronix outlet and among the biggest Apple Premium Reseller stores in the country. Designed to meet global retail standards, the 8,000 sq. ft. space offers immersive product discovery across the Apple ecosystem, personalised expert assistance, and seamless service support — elevating the in-store experience beyond traditional retail.
A key pillar of the campaign is the Limitless Aptronix Exchange programme, which continues to drive customer adoption by offering transparent, high-value exchange benefits and simplified upgrade paths to newer Apple devices. The initiative reflects the brand’s focus on expanding access to premium technology while maintaining a customer-first approach.
“What we have built with Aptronix is not just a retail chain — it is a belief system. A belief that Indian consumers deserve the finest Apple experience, without compromise. This 8,000 square foot store is the physical expression of that belief. When I see Naga Chaitanya and Sobhita as the faces of this campaign, I see the same values we have always stood for — elegance, ambition, and a quiet confidence in thinking bigger. This is just the beginning of what Premium Lifestyle and Fashion will deliver for our customers,” said Sutinder Singh, Founder & Owner, Premium Lifestyle and Fashion
“For us, ‘Big & Beyond’ is not a campaign theme — it is how we operate. Every decision we have made at Aptronix has been in service of one goal: creating the most exceptional Apple retail experience in India. With our largest store now open in Hyderabad and two icons of Indian cinema representing our vision, we are sending a clear signal to the market. Aptronix is not just growing — we are setting the standard.”
— Meghna Singh, CEO, Aptronix
With the “Big & Beyond Aptronix” campaign, the brand reinforces its position within India’s Apple retail ecosystem by combining large-format experiential retail, celebrity-led storytelling, and customer-centric innovation. The initiative signals a new phase of growth as Aptronix looks to redefine premium technology retail in the country.
