Ecom-Gaming was the top category with the most diverse celebrity endorsements: TAM AdEx
Mumbai: In Jan-June 2024, 32% of the ads’ telecast on TV were endorsed by celebrities. Film stars contributed more than ...
Bigg Boss Marathi Season 5: Grand Finale Set Against a Backdrop of Record Ratings
Mumbai: Bigg Boss Marathi Season 5 on Colors Marathi has become a cultural phenomenon, drawing in massive audiences and setting ...
Impact of the Digital Personal Data Protection Act, 2023 may vary significantly across different gaming formats: AIGDF
MUMBAI: The All-India Game Developers’ Forum (AIGDF), in partnership with the Indian Governance and Policy Project (IGAP), has released its ...
Shantanu Gangane appointed Senior Director of Integrated Marketing Experience at The Coca-Cola Company
Mumbai: The Coca-Cola Company has announced the appointment of Shantanu Gangane as Senior Director of Integrated Marketing Experience (IMX) for ...
ThunderPlus’ campaigns #HarGharThunder and #ChaiPeCharge depict the launch of two new products, Thunder Tej and Thunder Lite
MUMBAI: ThunderPlus, an EV charging brand in India announced the launch of two transformative products Thunder tej and Thunder Lite ...
Flipkarts’ campaigns show how Indians love maximising value
MUMBAI: Ahead of the Big Billion Day sale, Flipkart has launched two campaigns, 'Math of the Big Billion Days' and ...
Croma’s ‘Festival of Dreams’ campaign offers customers an opportunity to upgrade their electronics and home appliances
MUMBAI: Croma, is back with its annual ‘Festival of Dreams’ campaign, offering customers an opportunity to upgrade their electronics and ...
Google introduces AI-powered innovations to enhance accessibility and help people nationwide
MUMBAI: As Google for India marks its 10th edition, the company is marking a decade of collaborative innovation that has ...
Smarties Unplugged India 2024 2nd edition on 11 October; Flipkart, Spotify, HDFC Bank among participating brands
MUMBAI: The second edition of Smarties Unplugged India 2024 on October 11 will offering attendees over 10 curated sessions and ...
ITC Vivel’s campaign promotes the soft touch that ignites connection, fuels romance, and deepens trust bonds
MUMBAI: ITC Vivel in a new ad film celebrates the soft touch that sparks a connection, kindles romance, and emotionally ...
