MUMBAI: The second edition of Smarties Unplugged India 2024 on October 11 will offering attendees over 10 curated sessions and insights from over 20 industry leaders. The pre-gala event will explore how AI-driven innovation and technology-powered creativity are reshaping the future of marketing, with speakers from brands like Flipkart, Spotify, HDFC Bank, Federal Bank, Ajio, Performics, amongst others. The event is being organised by MMA India.
Smarties Unplugged India will deliver insights from work featuring at Smarties, jury POVs on winning work, spotlighting top categories of Smarties and their evolving influence in the marketing ecosystem. on the future of advertising, marketing, and business strategies shaping the future of marketing excellence. The agenda features masterclasses, in-depth discussions, and interactive sessions, giving attendees actionable strategies to take back to their teams.
Key Highlights of the Event –
Masterclass on The Future of Video Advertising: Gaming apps are emerging as high-attention platforms for video advertising, rivaling social media for brand engagement. Insights to master these interactive ads to boost brand performance will be shared by leaders from Digital Turbine.
Creativity Through Play in Leadership: Playfulness has been identified as a key driver of creativity and resilience, essential for leadership in today’s AI-driven world. The session will explore how a culture of play can unlock innovation, with perspectives from Play2Transform Group.
Top Smarties Categories in The Spotlight: This session will offer a deep dive into the top categories that have seen the maximum traction at Smarties, discussing emerging trends in creativity and technology, with insights from Performics India, Interactive Avenues, and Hansa Cequity.
Insights from Smarties Jury And Brands: A behind-the-scenes sneak-peek at the strategies driving marketing excellence, with key insights shared by Smarties jury and brands like Blis, HDFC Bank, and PivotRoots, alongside reflections from jury observer Kantar.
Marketing Excellence in the AI Era: Marketing leaders from Federal Bank, AJIO, and Madison Loop will discuss how AI and creativity must intersect to drive real business impact in an increasingly tech-first world.
Attention And Advertising in India, with AI Being the Game-Changer: Spotify India will reveal research on how consumer attention in the Indian market is reshaping advertising strategies, offering brands a roadmap to more effective campaigns. Hybrid will shed light on how AI-driven solutions are revolutionising digital advertising, delivering cutting-edge results for brands.
Performance-Driven Creativity: Crafting Campaigns That Deliver: This session will highlight how brands can use consumer insights to balance short-term wins with long-term brand loyalty, showcasing innovative approaches from Ultratech Cement and Glance Advertising.
Smarties Unplugged will aim to provide a view of the evolving marketing landscape. Smarties Unplugged MMA said has been designed to equip attendees with practical strategies to elevate their marketing efforts.
