Mumbai: The Coca-Cola Company has announced the appointment of Shantanu Gangane as Senior Director of Integrated Marketing Experience (IMX) for the INSWA region. Gangane brings a wealth of experience to this pivotal role, having most recently served as Head of North Labels and Vice President of Marketing at Universal Music Group.
In a post on LinkedIn, Gangane expressed his excitement about joining Coca-Cola, stating, “Super stoked to share with you a new chapter that has started in my life with The Coca-Cola Company as IMX Lead. I’m grateful for the amazing mentors who have supported me. It’s been a month, and I couldn’t be more excited about the challenges and growth that lie ahead with an incredible team at this iconic organization.”
Shantanu’s career spans over 21 years, during which he has held key positions at various prestigious organizations. Prior to Universal Music Group, he was Chief Marketing Officer at PCCW Media from 2017 to 2018. He also spent over six years at Times Network in various leadership roles and served as Senior Manager of Marketing at Viacom18 from 2007 to 2010. His earlier experience includes roles at Radio City India as Senior Brand Manager and as Manager of Marketing for Nickelodeon at Viacom18.
Gangane’s expertise encompasses revenue management, P&L, advertising, television, radio, and content creation. He holds an MBA in Marketing Management from the Welingkar Institute of Management, making him well-equipped to drive integrated marketing strategies at Coca-Cola.
With his diverse background and proven track record, Shantanu Gangane is poised to make significant contributions to The Coca-Cola Company’s marketing initiatives in the INSWA region.
