Marketing Accountability Intensifies as AI Removes Operational Buffers: Forrester’s ‘AI CMO’ Report
Mumbai: A new report by Forrester argues that artificial intelligence is not rewriting the mandate of chief marketing officers (CMOs) ...
Susie Dewey named Chief Marketing Officer at Natural Diamond Council
London: The Natural Diamond Council has announced the appointment of Susie Dewey as its Chief Marketing Officer (CMO), marking a ...
Get the cultural truth right, and scale will follow: Umang Bedi, VerSe Innovation
As brands increasingly look beyond metro markets to unlock growth in Bharat, culturally rooted storytelling is emerging as a powerful ...
Annual patent filings worldwide exceed 3.5 million; trademark filings surpass 15 million annually: World IP Day 2026
Hyderabad: On the occasion of World Intellectual Property Day, the growing role of blockchain technology in safeguarding digital intellectual property ...
Why Storytelling Is No Longer a Marketing Function but a Core Business Strategy
The founders winning today are not necessarily the ones building the most sophisticated products. They are the ones articulating the ...
Havas Media India turns print interactive with LED innovation for Instamart and Go Zero
New Delhi: Havas Media India has unveiled a first-of-its-kind print innovation for Swiggy Instamart and Go Zero, transforming a traditional ...
Akshay Kumar joins Crystal Crop Protection as Brand Ambassador, launches farmer-centric campaign
New Delhi: Crystal Crop Protection has announced the appointment of Akshay Kumar as its brand ambassador, marking a significant step ...
Packaging plays a critical role across consumer perception, brand identity, and long-term loyalty: Arjun Patel, Not Rocket Science
Not Rocket Science, founded in 2023, is a functional nutrition company focused on delivering high quality protein through ready to ...
IndusInd Bank Elevates Ganesh Sankaran and Jagdeep Mallareddy to Executive Director Roles
Mumbai: IndusInd Bank has strengthened its leadership team with the appointment of Ganesh Sankaran and Jagdeep Mallareddy as Additional Directors ...
Spinny honours Sachin Tendulkar with customer rewards Campaign ‘Master’s Birthday Treat’
Mumbai: Spinny marked the 53rd birthday of cricket legend Sachin Tendulkar with a special customer-centric initiative titled ‘Master’s Birthday Treat’, ...
