London: The Natural Diamond Council has announced the appointment of Susie Dewey as its Chief Marketing Officer (CMO), marking a strategic move to strengthen its global marketing leadership and cultural influence.
Dewey brings over 17 years of experience in shaping and evolving globally recognised fashion and lifestyle brands. She has held senior leadership roles at organisations such as Tapestry, NET-A-PORTER, and Michael Kors, after beginning her career in public relations at Topshop and Burberry.
Over the course of her career, she has led integrated marketing strategies, global partnerships, and high-impact brand activations, building a strong track record in driving brand growth, customer acquisition, and cultural relevance across international markets.
In her new role, Dewey will oversee the Natural Diamond Council’s global marketing and communications strategy, with a focus on elevating the narrative around natural diamonds and reinforcing the organisation’s position at the intersection of culture, creativity, and impact.
Known for her integrated approach to modern marketing, Dewey combines creative storytelling with commercial acumen to deliver insight-led campaigns that drive measurable business outcomes. She is also recognised for her collaborative leadership style and commitment to building high-performing teams.
“Susie’s appointment marks an exciting moment for the Natural Diamond Council. Her ability to connect brand, culture and commercial impact makes her exceptionally well placed to lead our global marketing efforts,” said Amber Pepper, CEO, Natural Diamond Council.
“I’m incredibly excited to join the Natural Diamond Council at such a pivotal time. The opportunity to shape the global narrative around natural diamonds is one I’m truly passionate about,” added Susie Dewey, CMO, Natural Diamond Council.
