Tata Play Binge’s ‘Shots’ scales up short-form play with Pocket Films partnership
Mumbai: Tata Play Binge is expanding its micro-drama offering with the addition of Pocket Films to its ‘Shots’ platform, further ...
Marketing Homes Like Luxury Brands Is Not a Strategy. It Requires a Shift in Thinking
Most real estate marketing still speaks in the language of what a home is. Buyers have quietly moved to interpreting ...
Lionsgate Play scales Hollywood slate with 100+ premieres, announces Heated Rivalry Season 2
Mumbai: Lionsgate Play has announced a major expansion of its Hollywood content strategy, unveiling a slate of over 100 premieres ...
Our creator economy is already far greater than just influencers: Vineet Khunger, IndieVisual
With the recent policy and industry conversations around India’s Orange Economy, AVGC ecosystem, and the growing role of AI in ...
Publicis Groupe India names Diwaker Chandani to drive Influential rollout in India
Mumbai: Publicis Groupe India has announced the appointment of Diwaker Chandani as Managing Partner, Influential India, as part of its ...
IICT signs strategic MoUs to boost AVGC-XR and Esports ecosystem at India Gaming Show 2026
Chennai: The Indian Institute of Creative Technologies (IICT) has signed a series of strategic Memorandums of Understanding (MoUs) with The ...
Network18 Defies Ad Slowdown, Clocks 10% Revenue Growth as Industry Shrinks
Mumbai: Network18 Media & Investments Limited on Saturday reported a steady rise in revenue for the March quarter, outperforming a ...
Big4Travel Bangkok skips the World Cup noise, sells escape instead in clever anti-football campaign
Bangkok: In a category crowded with high-decibel World Cup marketing, Big4Travel has taken a contrarian route with a campaign that ...
Netflix taps cricket’s cool-down moments with ‘Chill Like A Champion’ campaign
Mumbai: Netflix has launched its latest campaign, ‘Chill Like A Champion’, positioning itself as the go-to entertainment destination beyond the ...
BBH Singapore brings everyday moments to life in Meta’s first Instagram campaign in Thailand
Mumbai: Meta has launched its first-ever Instagram campaign in Thailand, developed by BBH Singapore, with a focus on driving engagement ...
