Vega Auto Accessories onboards Value 360 Communications as Strategic PR & Media Partner
Mumbai: Vega Auto Accessories Ltd., India’s No. 1 road safety brand—managed by Scratchpad Digital—has announced the appointment of Value 360 ...
How 2025’s Quiet Marketing Revolution Is Already Shaping the Playbook for 2026
The year 2025 did not seem disruptive online, but a silent marketing revolution is transforming the thinking and functioning of ...
Netflix faces consumer class action aimed at blocking $72 billion Warner Bros deal
Mumbai: Netflix has been hit with a consumer class action lawsuit seeking to halt its proposed $72 billion acquisition of ...
Britannia NutriChoice teams up with Aamir Khan to champion everyday good choices
Mumbai: Britannia NutriChoice has unveiled a new campaign built on a simple yet powerful belief — that “one good choice ...
Chai Bisket rolls out ChaiShots and a ₹20 crore fund to power creator ecosystem
Mumbai: Chai Bisket, the pioneers of Telugu digital entertainment, has officially launched Chai Shots, India’s first regional short-series OTT platform ...
Google, Telangana Government unveil Google for Startups Hub in Hyderabad
Hyderabad: Google and the Government of Telangana have jointly launched the Google for Startups Hub at T-Hub in Hyderabad, marking ...
Yes Madam’s ad campaign featuring Anita Hassanandani promotes hygienic at-reinforces the brand’s commitment to safe, clean and deeply relaxing self-care experiences
MUMBAI: After Yes Madam became the first brand to feature Ekta Kapoor in an ad and later roped in Sakshi ...
Communicate India named Strategic PR Partner for Ember Cookware’s Clean-Kitchen drive
MUMBAI: Ember Cookware, which claims to be a 100% non-toxic, non-stick cookware brand, has appointed Communicate India (CI), as its ...
“The South Doesn’t Follow Trends—It Creates Them”: Krishnan Kutty on JioHotstar’s Big Bet on Regional Storytelling
Chennai: At a high-energy media roundtable, Krishnan Kutty, Head – Entertainment (South), JioStar, positioned South India as the country’s most ...
“40–45% of Our South Consumption Is on Connected TV”: Sushant Sreeram on JioHotstar’s South UnBound Strategy
At the media roundtable announcing the South UnBound initiative, Sushant Sreeram outlined the founding ambition behind JioHotstar: to fundamentally redefine ...
