Mumbai: Vega Auto Accessories Ltd., India’s No. 1 road safety brand—managed by Scratchpad Digital—has announced the appointment of Value 360 Communications Limited as its official strategic PR and media relations partner. The agency has been onboarded through Scratchpad Digital as part of a newly established strategic collaboration aimed at strengthening Vega’s communication outreach and industry leadership.
The partnership is set to play a pivotal role in amplifying Vega’s mission of championing road safety while reinforcing its growing legacy of innovation, design excellence, and consumer trust.
Kunal Chandak, Director, Vega Helmets India (Vega Auto Accessories Ltd.), said, “We have always believed that true leadership goes beyond market share. It is about shaping conversations that contribute back to society and make it safe. As we enter our next phase of growth and advocacy, we need a Media Relations partner who combines great industry experience, flawless execution and has an instinctive understanding of the safety ecosystem. Value 360 Communications Limited demonstrated exactly that. We are confident this collaboration will help us reach more riders, influencers, and policymakers with messages that matter, while reinforcing Vega’s position as one of the most credible voices in Indian road safety.”
The collaboration comes at a time when Vega is expanding its influence as a thought leader in road safety while elevating global benchmarks in rider protection and style. Value 360 Communications will support Vega’s strategic storytelling, brand visibility, and advocacy-led initiatives.
Speaking on the partnership, Manisha Chaudhary, Founder & Director, Value 360 Communications, commented, “Joining Vega Auto Accessories Ltd as an official partner is both an honour and a responsibility. For decades, the brand has been the gold standard in rider protection and trusted by millions of Indians with their lives every single day. We are thrilled to partner with a true category creator that has made safety aspirational. Through this partnership, we will amplify the brand’s extraordinary legacy, sharpen its equity as India’s no. 1 road safety brand, and ensure its stories of innovation, responsibility, and style resonate powerfully across every stakeholder segment.”
