Are Brands Moving Toward “Real-Time Advertising Ecosystems” Instead of Campaign Bursts?
For decades, advertising has been a relatively consistent process. Companies would plan their campaigns for weeks, launch the campaign with ...
Castrol India elevates Saugata Basuray as Managing Director for five-year term
Mumbai: Castrol India has appointed Saugata Basuray as its Managing Director for a five-year term beginning June 1, 2026, marking ...
Meta broadens subscription strategy with paid tiers across Facebook, Instagram and WhatsApp
Mumbai: Meta is accelerating its push into subscription-based services with the worldwide launch of premium plans for Facebook, Instagram and ...
India isn’t just a market for us, it’s a market we want to grow with: Praneet Dutta, POMO
POMO (usepomo.ai) is an agentic AI marketing intelligence platform headquartered in the heart of Silicon Valley. POMO is the autonomous ...
‘Z’ set to celebrate India’s emerging storytelling talent at Zee Short Film Contest 2026 Grand Finale
‘Z’ is set to host the grand finale of the Zee Short Film Contest 2026 on June 5 at Grand ...
The Hindu Group and Galgotias University launch journalism excellence centre for practical newsroom learning
Greater Noida: Galgotias University has announced a strategic collaboration with THG Publishing Pvt Ltd, publisher of The Hindu, to establish The Hindu ...
Coca-Cola India and Google Gemini turn everyday coke breaks into AI-powered creative experiences
Mumbai: Coca-Cola India has partnered with Google to launch “Coca-Cola Halftime Surprise”, a new AI-powered interactive experience developed using Google ...
Vested’s new campaign highlights dedicated focus on global investing for Indian investors
Mumbai,: Vested Finance, a platform enabling Indian investors to access international markets, has launched its new brand campaign titled “The ...
Sri Narasu’s Coffee accelerates South India expansion with entry into Karnataka and Andhra Pradesh
Salem: Sri Narasu’s Coffee Company Pvt. Ltd., has announced its strategic expansion into Karnataka, Kerala, and Andhra Pradesh as part ...
Redcliffe Labs appoints Vijay T. S. as Chief People Officer
New Delhi: Redcliffe Labs has announced the appointment of Vijay T. S. as Chief People Officer (CPO), reinforcing the company’s ...
