Salem: Sri Narasu’s Coffee Company Pvt. Ltd., has announced its strategic expansion into Karnataka, Kerala, and Andhra Pradesh as part of its structured pan-India growth plan for 2026-27. The company is strengthening its retail footprint and distribution network with plans to open new stores in Bengaluru and Amaravati while significantly expanding its distributor base across the southern region.
With a legacy spanning nearly a century, Sri Narasu’s Coffee currently operates 78 company-owned retail stores and offers 180 SKUs across 62 products spanning coffee, tea, and other FMCG categories. The company currently generates revenues of Rs. 641 crore and is targeting annual growth of 18-20%.
As part of its expansion strategy, Narasu’s aims to scale its distributor network from the current 42 distributors to nearly 150 by the end of the fiscal year. The company’s products are presently available through its own retail stores, modern trade outlets including D-Mart, Lulu, and Reliance, as well as e-commerce and quick commerce platforms such as Amazon, Flipkart, and Blinkit.
The company has already launched its first retail outlet in Bengaluru, with another store in Amaravati expected to open over the next two to three months. Over the coming year, the brand plans to open approximately 10 to 15 stores across key southern markets.
Each retail outlet will showcase Narasu’s premium range of products including its signature coffee blends, instant coffee offerings, freeze-dried variants, tea, and other food products. The company’s instant coffee portfolio includes Pure Instant Coffee range, Master’s Extra Strong, Insta Strong Coffee range, and freeze-dried coffee products, catering to consumers across price segments with offerings ranging between Rs. 560 and Rs. 3340 per kg.
Speaking on the expansion, Sivanantham, Chairman, Sri Narasu’s Coffee, said, “Our journey has been built on the pillars of ethics, reliability, and integrity values that have earned us the trust of millions of families who have made Sri Narasu’s Coffee a part of their daily lives across generations. Our focus remains firmly on the future without compromising on the standards, and the commitment to quality that has defined us since 1926. We believe in growth with responsibility and will ensure that our consumers always get the value for their spend, consumer satisfaction is a non-negotiable virtue at Narasu’s.”
Commenting on the company’s growth plans, Srudheep S, Managing Director, Sri Narasu’s Coffee, said: “To sustain a legacy for nearly a century requires deep respect for our roots and an unyielding commitment to quality. We have spent decades building an unassailable foundation in Tamil Nadu in product integrity, supply chain discipline, and consumer trust. Today, we have a strong network of distributors and dealers, we see immense potential in the southern region and aspire to capture a significant market share. Our vision is clear: to bring the authentic South Indian coffee experience to every modern kitchen across India and beyond.
We have a strategic pan India expansion plan charted for next 3 years, the Bengaluru and Amaravati stores mark the commencement our journey to growth. By establishing a strong supply chain network combined with good retail presence, by this fiscal year end, this should add approx. 18 to 20% revenue to our existing portfolio. Our instant coffee range is the key offering and growth driver for us.
The domestic instant coffee market is fast growing and Narasu’s is best placed to create a niche and achieve a significant market share. Out USP is our blend, which has remained consistent for decades, our consumers come to us for the authentic taste and blend we provide. Which is the result of our stringent quality control standards and operational excellence. We are the only brand in Tamil Nadu to ensure the products are dispatched and are on the racks within 24 hours of dispatch.”
With its expansion strategy focused on strengthening regional markets while preserving its traditional South Indian coffee heritage, Sri Narasu’s Coffee is positioning itself as a major player in India’s growing coffee and FMCG landscape.
