Mumbai: Madison Media has welcomed back Pallavi Patil as Vice President – Insights & Strategy, reporting to Vikram Sakhuja, Group CEO of Madison Media & OOH.
With 19 years of experience in data science and strategic planning, Pallavi has a wealth of expertise. She spent six years at Madison and worked with companies like Kinetic Worldwide, Nielsen, and Kantar TNS. Pallavi also had a stint at Dentsu – Posterscope before returning to Madison, where she managed brands like Heinz, UTI Mutual Fund, Citibank, and more.
Vikram Sakhuja, Group CEO, Madison Media & OOH, said, “We are thrilled to welcome Pallavi back to the Madison family. Her extensive experience and strategic expertise will be instrumental in driving innovation and delivering exceptional value to our clients.”
Pallavi Patil, VP – Insights & Strategy, remarked, “I am excited to rejoin Madison Media and look forward to contributing to our clients’ growth and success through data-driven strategies and insights. It feels wonderful to be back and collaborate with such a talented and dedicated team.
In the past year, nearly 50 ex-Madisonites have rejoined Madison Media, reflecting the nurturing work culture, strong leadership, and growth opportunities. The agency’s ability to attract back former employees showcases the positive experiences and impactful work environment Madison offers.
Madison Media, part of Madison World, a communication agency established in 1988, handles media planning and buying for top clients like Godrej, Marico, Asian Paints, Titan, Blue Star, and many others.
