Hair oil brand Parachute Advansed has created a series of ads with McCann Worldgroup that looks to “inspire people to invest in the power of love”
The campaign, which spans digital, print, radio and PR, focuses on rekindling personal relationships which the brand says have taken a backseat in our “increasingly hectic lives, responsibilities and aspirations”.
Marico Limited chief marketing officer AnuradhaAggarwal said: “Through this novel campaign, the brand extends its core of nurturance by championing a greater purpose of inspiring people to invest in the power of love.
“It encourages people to invest in their relationships and express their love to the ones that matter, amidst their busy lives. It transcends the communication from nurturance for hair to nurturance and love for relationships.”
Creative agency – McCann Worldgroup
Ad Director – Amit Sharma
Chrome, Music Director – Clinton Cerejo
Creative team – Prasoon Joshi, PradyumnaChauhan, MangeshSomeshwar, NavinChawla, Tarun Kumar, Mustafa Shaikh, Pritam Singh, Surabhi Dave
Account Management – Suraja Kishore, SujalaMartis, PoojaMuralidhara
Account Planning – ParthaSinha, Suraja Kishore, Pearl Vas