MUMBAI: As footwear brand Paragon enters its 50th year it unveils a new campaign that captures the brand’s core belief: ‘Zid, Chalte Rehne Ki.’ The film aims to be a tribute to the enduring spirit of the everyday Indian who moves ahead in life with a quiet resolve, driven by the hope of a better tomorrow for their family.
At a time when brands are often defined by features and price points, Paragon explains that it takes a deliberate pause to highlight something more fundamental: the human stories behind every step. Anchored in the lived reality of the common Indian, the campaign traces the everyday efforts of a father striving to create a better future for his daughter, offering a reflection on resilience and love.
Conceived and executed by Turmeriq, Paragon’s creative agency partner, the film moves away from conventional advertising tropes. With minimal dialogue and a visual-first narrative, it brings together storytelling and brand insight. The aim is to underscore Paragon’s identity not just as a footwear brand, but as a partner in progress.
“This campaign is rooted in the lives of the people who have made Paragon what it . As we mark 50 years, we wanted to honour the quiet heroes — the individuals who keep walking, day after day, with purpose and resilience. This film is a reflection of their journey and a reaffirmation of our commitment to walk alongside them” said Sachin Joseph, executive VP – Marketing and IT, Paragon Footwear.
“We wanted to strip away distractions and focus on something rooted in the brand’s belief of determination fuelled by optimism. The story represents the unwavering spirit of the common man, walking forward every day with a smile, not for himself, but for his loved ones,” said Rahul Guha, CEO Turmeriq.
As Paragon commemorates five decades of legacy, this campaign looks to serve as both a celebration and a promise — a reminder that while the footwear may change, the brand’s commitment to walking alongside India never will. The campaign is being distributed across television, digital, cinema, radio, and outdoor platforms and the aoiim is to ensure wide-scale visibility across urban and rural markets.
Here’s a look at the film:
