Paree, the homegrown brand by Soothe Healthcare has announced its product expansion under their feminine hygiene vertical. The brand launched Paree Prima Reusable Menstrual Cup, to provide a modern solution to the young urban woman. The launch will be in association with Flipkart and the product will be only available on it.
Paree Sanitary Pads has owned the space of feminine hygiene by understanding the requirement of young urban women and giving her solutions for her ever- evolving needs. Keeping up with the momentum and to provide women with the right menstrual aid, the brand has added menstrual cups to its existing range of feminine hygiene products.
Commenting on the launch of the Paree Prima Reusable Menstrual Cup, Mandeep Singh VP, Sales & Strategy, Soothe Healthcare said “We are very happy to have partnered with Flipkart for this launch. Flipkart is one of the largest ecommerce platforms in India and this partnership will enable Paree Prima menstrual cup, designed to suit the menstrual needs of the modern Indian woman, reach its target audience”.
Aditya Maheshwari, Senior Manager – Grooming, Flipkart said “Menstrual hygiene is the biggest problem of female market in India, also it is one of the fastest growing category YOY in e-commerce and in Flipkart. We are proud to be associated with Soothe health care and launching the innovative products in this category”