Parle Agro’s Appy Fizz, a fizziest fruit-flavoured drink, has unveiled a fresh, re-imagined, bolder avatar taking its brand identity to newer heights.
The beverage company stated that Appy Fizz’s edgy, confident, and vibrant personality, which has made it famous among the youth since its launch, served as inspiration for the redesign. The red, white, and black brand colors have been juxtaposed in eye-catching, clean, contemporary lettering for the brand’s logo.
Through the brand redesign, Parle Agro aims to bring a disruptive new look to the sparkling fruit-flavored drink category, ushering in a new era of growth and disruption. The brand is looking to further elevate the Appy Fizz experience and maintain its position as a leading innovator in the market.
Kriti Sanon and Jr. NTR, the charismatic actors who are Appy Fizz’s brand ambassadors, are seen in the new campaigns with fresh packaging of the brand.
Watch the film here:
Nadia Chauhan, the Joint Managing Director & CMO of Parle Agro, has emphasised the unique position of Appy Fizz as a statement-making beverage that has consistently maintained a distinct and outstanding identity.
Speaking on the new design Harry Pearce, Partner, Pentagram Design, said, “The essential idea for the Appy Fizz design was to modernize and to create a more visually arresting identity and bottle shape moving the brand away from the huge number of copycats. We re-addressed the emphasis giving the word ‘Appy’ equal prominence to ‘Fizz’ and employed a distinctive font with custom elements. The design retains the brand equity invested in black, white and red with a nod to the apple in the red dot.”
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