Parle Products, the maker of India’s biggest selling biscuit, has launched a TV campaign to promote its ‘Simply Good’ healthy snacks range.
A 45-second TV ad, which features a Western cast in a European-looking setting, invites the audience to “celebrate goodness” by eating Parle biscuits.
“With this TVC, we wanted to bring out the fact that people should take a break from their routine life and encourage them to live a life that is pure, natural and Simply Good”, said Rahul Jauhari, national creative director for Everest Brand Solutions, the agency behind the ad.
Pravin Kulkarnii, GM of marketing for Parle Products added: “The TVC is all about simplifying life and staying close to nature, which is exactly what the brand represents. With this new ‘Simply Good’ range, we encourage our valued consumers to live a healthy and fulfilling life.”
Client: Parle Products (Simply Good)
Client Team: Pravin Kulkarnii, Mayank Shah, Shruthi Sudevan
Creative Agency: Everest Brand Solutions
Creative Team: Rahul Jauhari (NCD)
Account Management: Umesh Barve, Jay Thaker
Film Director: Razneesh Ghai (Razy)
Production House: Asylum Films