Mumbai: One97 Communications Limited (OCL), the parent company of Paytm, has launched a unique and festive campaign this Christmas that combines the magic of Augmented Reality (AR) with the joy of rewards. The campaign brought Santa Claus to life for users, offering them an interactive holiday experience and exciting cashback points through the Paytm app.
As part of this innovative initiative, Paytm took the festive cheer to the streets of Delhi and Bengaluru, where people were invited to scan the Paytm QR code after receiving stockings filled with goodies. Upon scanning the QR code, participants were treated to a magical AR experience featuring Santa Claus, and were rewarded with cashback points and special deals directly on the Paytm app.
“This Christmas, we are delighted to bring innovation and joy to our users with an interactive AR campaign featuring Santa Claus. It’s a magical way to celebrate the festive season, offering an engaging experience alongside attractive cashback points and rewards. We’re excited to spread holiday cheer and make this season even more rewarding for our Paytm family.”said a Paytm spokesperson.
This Christmas, Paytm continues to lead the way in digital innovation, ensuring technology is not only accessible but also fun and engaging for millions of users across India. The AR-powered campaign enhances the holiday shopping experience and rewards users in a way that makes their everyday transactions even more meaningful.
By bringing together festive cheer, technology, and rewards, Paytm’s Christmas campaign is not just a celebration of the season but a reflection of the company’s commitment to offering unique and engaging experiences to its ever-growing user base.
Watch how the innovative campaign unfolded:
https://x.com/Paytm/status/1871108307387363512
https://x.com/Paytm/status/1871490362696749555
