Gaming and esports company, Penta Esports, has announced its partnership with the Federation of Electronic Sports Associations India (FEAI), the apex national body for esports in India to promote grassroots esports in India. FEAI has been leading a strong policy intervention, anchored through the policies of the Government of India, towards formalisation of the esports and allied industries. With FEAI’s strong emphasis on development of esports across every Indian state through regional chapters, the partnership with Penta Esports will accelerate structured development of esports in India.
With this partnership, Penta Esports along with FEAI will take esports to every corner of India through tournaments, leagues, campaigns and initiatives around awareness on esports being a viable career option. A major point of focus of these offerings would be college and university level engagement.
Penta Esports, Founder & CEO, Anurag Khurana said “A big area of focus at Penta Esports has always been grassroots esports and our vision to usher growth in this space is aligned with FEAI. This collaboration will provide an impetus to our efforts and we can reach out to more aspiring esports athletes by leveraging FEAI and its strong associations across the country.”
Vaibhav Dange, Founding Director & Member, Federation of Electronic Sports Associations India said, “As the apex national body for esports in India, we seek to facilitate a policy-centred esports outlook that aims to address a strong talent development ecosystem that covers the spectrum of talent, businesses, job creation, education, and revenue generation for India with regional centres of excellence. The overall ecosystem has to be strengthened for it and we are excited about the potential of our association with Penta Esports in rapidly accelerating the growth of esports across the country.
Founded by industry veterans Anurag Khurana, Kiran Noojibail and Akshay Paul, Penta Esports aims to disrupt the ecosystem in India with a holistic approach towards the sector, including leagues, tournaments, content and much more.