Mumbai: Pepe Jeans London has expanded its denim portfolio with the launch of Shiruku, a premium denim line inspired by the refined touch and sensorial elegance of Japanese silk, renowned globally for its exceptional softness and smoothness.
Designed for consumers who seek comfort without compromising on style, Shiruku Denim blends innovative textile engineering with sophisticated design. The collection delivers a superior soft feel, enhanced comfort, and a structured silhouette, offering an elevated wearing experience that remains light against the skin while retaining its form.
Drawing inspiration from the smooth, luxurious qualities of Japanese silk, Shiruku Denim is positioned as a versatile, all-day wear option that seamlessly adapts to modern lifestyles. The line reflects Pepe Jeans London’s focus on evolving denim craftsmanship to meet the expectations of contemporary consumers.
Priced from ₹4,999 onwards, Shiruku Denim is now available pan-India across Pepe Jeans London’s exclusive retail outlets, leading departmental stores, multi-brand outlets, and major e-commerce platforms.
With the introduction of Shiruku, Pepe Jeans London continues to reinforce its denim-first philosophy while innovating to align with changing consumer preferences, further strengthening its position in the premium denim segment.
