The new Pepsi globe logo was unleashed at Gateway of India, as part of the cola brand’s strategy of taking over iconic global locations to unveil its first major global redesign in fourteen years. Pepsi took over the monument with a digital artwork that showcased the reveal of new Pepsi® visual identity in a fashionably cool inflatable installation.
The new logo thoughtfully borrows equity from Pepsi’s past. The updated colour palette introduces electric blue and black to bring a contemporary edge to the classic Pepsi colour scheme.
The takeover of Gateway of India marks the first step in Pepsi’s new, bold era across design, storytelling, and partnerships. Pepsi aims to continue to drive culture forward in 2024 by delivering one-of-a-kind experiences.
Sharing her excitement, Shailja Joshi, Category Lead, Pepsi Cola, PepsiCo India, said: “We are thrilled to reveal Pepsi’s refreshed visual identity and new logo, embodying unapologetic modernity and the iconic status of Pepsi. The fresh design language reflects the invigorating spirit of Indian youth and their boundless pursuit of possibilities. The unveiling of Pepsi’s updated visual identity at the iconic Gateway of India, through a unique installation, signifies our celebration of an exciting new chapter. We’re delighted to bring the new logo to India and are positive that Pepsi enthusiasts nationwide will embrace and connect with the bold new era of the brand in 2024.”
View this post on Instagram
Pepsi fans in India are urged to keep their eyes peeled for more unforgettable experiences that will land later this year.
