Beverage brand Pepsi has roped in Actor Yash as its brand ambassador. Confirming the collaboration, the Actor posted a video of him on Instagram saying, ‘I love you, Pepsi!’. The brand is set to launch new TVC campaigns soon featuring Yash in a new avatar.
Commenting on the association, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “We are thrilled to join hands with Rocking Star Yash, a name that truly defines the spirit of fearlessness and living life on your own terms – something that Pepsi consumers resonate strongly with. Yash brings a strong connect and influence over the youth that cuts across geographies. Yash will be instrumental in deepening consumer connect as we look to expand the brand’s footprint. We are excited for Pepsi’s journey in 2023 as we gear up to showcase the actor in an all-new avatar which is bound to leave fans pumped!”
Sharing his excitement on coming on board as Pepsi’s ambassador, Yash said, “I am exhilarated to engage with Pepsi and join them as the face of the brand. I believe in living life to the fullest, make most of each moment, and follow my passion unabashedly, which is synonymous with Pepsi’s philosophy. A collaboration as exciting as this is a great way to start the new year, and I can’t wait for my fans to see me in an all-new avatar!”
Watch the video here: