Following the launch of Check My Fizz Anthem, beverage brand Pepsi today unveiled an all-new packaging with the introduction of the limited edition Check My Fizz cans. The new cans inspired by the hues of classic Pepsi blue, white, and red feature futuristic designs and pop art of the celebrity icons from the anthem, Badshah and Jacqueline Fernandez.
The special-edition Pepsi cans are available across India and have a special Spotify code that enables consumers to listen to India’s biggest musical chartbusters. The QR code as well is interactive and gives consumers a chance to see the anthem post scanning the code.
Speaking on the launch, Saumya Rathor, Category Lead, Pepsi Cola, PepsiCo India, said, “Our aim at Pepsi is always to echo the beliefs of the youngsters across India with creative storytelling and impactful campaigns. To commemorate the success of the latest music and dance anthem “Check My Fizz” special interactive limited – edition cans have been launched. We cannot wait for our consumers to get their hands on these cans and be part of our celebration.”