Colombo: Celebrating its 125-year legacy, Pepsi® launched its new identity in Sri Lanka with the innovative ‘Pepsi® Street Kala’ campaign. This marks a pivotal moment as the brand introduces its refreshed image through public art for the first time globally, featuring 17 murals nationwide to democratize art and culture through interactive experiences.
Pepsi® celebrated a milestone with a grand event at Lotus Tower. The immersive experiences brought the brand’s spirit to life, captivating the audience. Media, influencers, and the art community in Sri Lanka enjoyed the sensory feast, with Pepsi®’s vibrant aura shining through. The highlight was illuminating Lotus Tower in Colombo with Pepsi®’s bold colors, transforming the city’s skyline.
Speaking on the launch, Anuj Goyal, Associate Director, Area-Countries Region, PepsiCo said,“Pepsi has consistently been at the forefront of youth cultureand with this initiative, we are extending that dedication to the streets of Sri Lanka.The new Pepsi logo represents a bold new chapter for Pepsi, bringing it to life through street artwith the ‘Pepsi® Street Kala’ campaign – enabling us to expand the horizons of visual narrative.The grand launch event, including the striking projection of our brand colorsat the iconic Lotus Tower and the murals altogether, are a celebration of youth, creativity, and the spirit of Pepsi.”
Also commenting on the launch, Sandeep Kumar, Country Head at Varun Beverages Limited (VBL) – Sri Lanka also added, “We are excited to bring the ‘Pepsi® Street Kala’ campaign to life in Sri Lanka, showcasing the refreshed brand identity of Pepsi. This campaign and today’s event celebrates creativity, culture, and the unbreakable bond Pepsi shares with the people of Sri Lanka. We’re proud to be part of this milestone that reflects the vibrant energy of the Pepsi consumers, while integrating public art experiences in their routine commute.”
Flagship streets in Sri Lanka showcase vibrant murals celebrating Pepsi’s new logo. Positioned at iconic spots like the Sri Lanka Tennis Association and railway stations, these murals are popular selfie spots reflecting themes of food, music, and culture. 90 artists collaborated on these artworks, infusing them with boldness and cultural heritage. The murals, reflecting over 8,000 square feet, merge food, music, lifestyle, and sports to resonate with the youth. The ‘PepsiStreetKala’ campaign displays these murals for a limited time, offering a fresh engagement opportunity. Explore #PepsiStreetKala for more details.
