Mumbai: OPPO India has appointed PHD India, part of the Omnicom Media Group, to lead its integrated media mandate, following a competitive multi-agency pitch.
This strategic partnership will see the agency support OPPO India’s journey of growth in the region by drawing upon PHD’s signature strength in comms planning, creative ingenuity, and best-in-class capabilities to drive impactful business outcomes. The collaboration with PHD arrives at a pivotal moment to fuel the OPPO’s upward trajectory in the fiercely competitive Indian smartphone market.
PHD India’s CEO, Monaz Todywalla, credited the agency’s formidable product suite and integrated strategic approach as being key to clinching the mandate. “We are thrilled to embark on this journey of growth with our new partner, OPPO. The brand is an innovator in its space and with PHD’s deep expertise in media, consumer strategies and advanced thinking – ‘Intelligence. Connected.’ – that combines data, technology, and human expertise collaboratively, we look forward to building a stronger affinity for OPPO India.”
