Wednesday, February 4, 2026
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit
MediaNews4U.com
Home Featured

PM Modi’s Lockdown extension announcement garnered 4 BN Viewing Minutes: BARC

by Yohan P Chawla
April 16, 2020
in Featured, Exclusive
Reading Time: 1 min read
A A
PM’s Lockdown extension announcement garnered 4 BN Viewing Minutes: BARC
Share Share ShareShare

According to the data revealed in the joint report by BARC India and Nielsen titled TV+ Smartphone Consumption Report during crises, the PM’s address to the nation on 14th April 2020 announcing the Lockdown extension garnered a whopping 4 BN Viewing minutes.

This address has seen the highest number of viewing minutes. The previous video message where PM announced the #9PM9Minute initiative garnered 1.2 BN minutes.

The lockdown extension announcement was telecasted by 199 TV channels across the country with 203 MN people glued onto their TV sets. These are staggering numbers for a telecast at 10 AM in the morning.

 

Tags: BARC RatingsPM’s Lockdown extension announcement

RECENT POSTS

For 2026, ADbhoot is focussed on depth over scale and impact over volume: Vaibhav Pandit
Exclusive

For 2026, ADbhoot is focussed on depth over scale and impact over volume: Vaibhav Pandit

February 4, 2026
0

In a cluttered category where most diaper brands speak through parents, ADbhoot earlier this year looked to flip the lens...

Read moreDetails
AI adoption will be driven by companies embedding intelligence at the core of business value: Priyanka Aeron, Thrive Global AI
Exclusive

AI adoption will be driven by companies embedding intelligence at the core of business value: Priyanka Aeron, Thrive Global AI

February 3, 2026
0

Earlier this year Thrive Global AI announced the launch of its AI-based enterprise expansion platform, Vector AI, aimed at assisting...

Read moreDetails
Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth
Exclusive

Union Budget 2026–27: Industry Leaders Back Infrastructure, Manufacturing and Consumption-Led Growth

February 2, 2026
0

The Union Budget 2026–27, presented by Nirmala Sitharaman, has drawn a broadly positive response from India Inc., with senior leaders...

Read moreDetails
Union Budget 2026 Puts the Orange Economy Centre Stage as AVGC Becomes a National Growth Engine
Exclusive

Union Budget 2026 Puts the Orange Economy Centre Stage as AVGC Becomes a National Growth Engine

February 2, 2026
0

Mumbai: Union Budget 2026–27 marks a structural shift in how India views creativity—not as an ancillary cultural pursuit, but as...

Read moreDetails
Union Budget 2026–27: AI, Data Infrastructure and Creator Pipelines Reset the Growth Curve for AdTech and CTV
Exclusive

Union Budget 2026–27: AI, Data Infrastructure and Creator Pipelines Reset the Growth Curve for AdTech and CTV

February 2, 2026
0

The Union Budget 2026–27 marks a decisive inflection point for India’s AdTech and Connected TV (CTV) ecosystem, shifting the policy...

Read moreDetails
In 2026, our marketing priorities are rooted in consistency and credibility: Sahil Malik, Da Milano, Rosso Brunello
Exclusive

In 2026, our marketing priorities are rooted in consistency and credibility: Sahil Malik, Da Milano, Rosso Brunello

February 2, 2026
0

Sahil Malik has been serving as MD at Da Milano, Rosso Brunello. These are homegrown luxury brands. A second-generation leader,...

Read moreDetails

LATEST NEWS

Ananya Birla enters film production with launch of Birla Studios

Ananya Birla enters film production with launch of Birla Studios

February 4, 2026
Q3FY26 EBITDA grows 29.4% to Rs. 68 Crores, EBITDA margin of 16.7%: Nazara

Q3FY26 EBITDA grows 29.4% to Rs. 68 Crores, EBITDA margin of 16.7%: Nazara

February 4, 2026

ANALYSIS

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change
Analysis

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change

February 4, 2026
0

For more than a decade, India’s advertising industry has been optimised for abundance. More screens. More platforms. More formats. More...

PEOPLE

Vasuta Agarwal named CRO at Agentic AI Firm gnani.ai
People

Vasuta Agarwal named CRO at Agentic AI Firm gnani.ai

February 4, 2026
0

Bangalore: Agentic AI and voice technology company gnani.ai has appointed Vasuta Agarwal as its Chief Revenue Officer (CRO), strengthening its...

MARKETING

Fourth Dimension Media Solutions celebrates 15 years in India’s media ecosystem
Marketing

Fourth Dimension Media Solutions celebrates 15 years in India’s media ecosystem

February 4, 2026
0

Chennai: Fourth Dimension Media Solutions is celebrating 15 years of excellence in media outsourcing, ad sales and digital innovation, marking...

Subscribe to Newsletters

ADVERTISING

Sociowash secures D2C Media Mandate for AGEasy
Advertising

Sociowash secures D2C Media Mandate for AGEasy

February 3, 2026
0

Delhi: Sociowash, an integrated advertising agency, has secured the D2C media mandate for AGEasy, a unique phygital, direct-to-consumer business of...

PRINT

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments
Media

Trump Posts India Today ‘Newsmakers of the Year’ Cover Amid India–US Trade Developments

February 3, 2026
0

New Delhi: US President Donald J. Trump on Monday shared the cover of India Today magazine’s “Newsmakers of the Year...

AUTHOR'S CORNER

How Tier-2 Developers Are Building Visibility Through Hyper-Local Media Planning
Authors Corner

How Tier-2 Developers Are Building Visibility Through Hyper-Local Media Planning

February 4, 2026
0

In Tier-2 real estate market visibility is no longer about how loudly a brand speaks it’s about how locally it...

UPLIFT MEDIANEWS4U DIGITAL PVT LTD
No. 194B , Aram Nagar 2, JP Road,
Versova, Andheri West
Mumbai - 400061

For editorial queries:
[email protected]
[email protected]

For business queries:
Smitha Sapaliga - +91-98337-15455
[email protected]

Recent News

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change

India Has Infinite Impressions but Finite Attention — And Advertising Is Finally Being Forced to Change

February 4, 2026
Ananya Birla enters film production with launch of Birla Studios

Ananya Birla enters film production with launch of Birla Studios

February 4, 2026
Q3FY26 EBITDA grows 29.4% to Rs. 68 Crores, EBITDA margin of 16.7%: Nazara

Q3FY26 EBITDA grows 29.4% to Rs. 68 Crores, EBITDA margin of 16.7%: Nazara

February 4, 2026

Newsletter

Subscribe to Newsletters

Medianews4u.com © 2019 - 2025 All rights reserved.

  • The South Side Story 2023 Download Report
  • Goafest 2023: Day 3
  • Goafest 2023: Day 2
  • Goafest 2023: Day 1
  • Straight Talk Gallery 2022
  • The South Side Story 2022 Download Report
  • Focus 2022
  • Futurescope Conclave Gallery 2022
  • The South Side Story 2021 Download Report
  • FOCUS 2021
  • Exclusive
  • Exclusive
  • Advertising
  • Media
    • Radio
    • Cable & DTH
    • Print
    • Digital Frontier
    • Gaming Nexus
  • Television
  • OTT
  • Ad-Tech
  • Marketing
  • Campaigns
  • Analysis
  • Opinion
    • Opinion
    • Think Through
    • Prescience 2023
    • Prescience 2024
  • People
  • Events
    • Leader Speak
    • STRAIGHT TALK
    • Gamechangers
    • Print & TV Summit

Medianews4u.com © 2019 - 2025 All rights reserved.