Bengaluru: PNJXN, which is a Bengaluru-based boutique communications and marketing strategy agency, has bagged the social media mandate for the Jehan Numa Group of Hotels. Following a multi-agency pitch, PNJXN has been entrusted with managing the social media pages and campaigns for the Group and the four properties under the prestigious Bhopal-headquartered conscious luxury hotel chain. These hotels include the iconic Jehan Numa Palace in Bhopal, Jehan Numa Retreat near Bhopal, and two wildlife lodges – Reni Pani Jungle Lodge and Bori Safari Lodge – that are under the brand name ‘Jehan Numa Wilderness’.
Jehan Numa Palace is a royal palace converted to a luxury hotel with 100 rooms, junior and presidential suites spread across a large, green space with beautiful gardens all around. An oasis of nature, Jehan Numa Retreat adjoins the Van Vihar of Bhopal, and it is where the crème de la crème of Bhopal goes to relax and rejuvenate. Both the properties are managed by the owner Faiz Rashid, a member of the erstwhile royal family of Bhopal.
Jehan Numa Wilderness is an eclectic collection of two wildlife lodges – Reni Pani Jungle Lodge and Bori Safari Lodge – with multiple campsites across the fringes of Pachmarhi – Bori – Satpura Tiger Reserve. These properties are operated and managed by Aly Rashid, an expert naturalist, and conservationist who is highly acclaimed across the industry for his work on sustainable hospitality.
Regarding their plans for their new client, PNJXN’s Founder Pooja Nataraj said, “Jehan Numa Group is a family-owned and operated business, with two generations immersed in the business. They understand the need and essence of reinvention to keep up with the rapidly changing landscape of marketing. They are invested in the idea of digital transformation, and we are humbled and excited to be the storytellers of this illustrious and iconic brand. We will make sure to take the message of Jehan Numa to all the travel enthusiasts and connoisseurs of the world.”
“The primary mandate is to create a coherent channel for delivering the brand message of Jehan Numa delivering specialized knowledge of the product, its context, culture and rich heritage. We are confident that going forward, social media will morph into an important lead generation channel for the brand.” Pooja added.
Launched in January 2019 by Pooja Nataraj Suri and Nandish Ratkal, PNJXN specializes in creating a coherent communication program essential for any marketing exercise. The PNJXN team believes that why a story be told is more important than the instruments used for it. That is why the agency stresses calling itself storytellers above all else. With 30 years of cumulative experience, the founders have braved the rough seas of last year during the pandemic. PNJXN has worked with over 50 clients from various sectors, including hospitality, travel, healthcare, design consultancy, FnB, FMCG, development, education, manufacturing, and EMS. Apart from Jehan Numa Group of Hotels, the agency works with some other reputed hospitality brands, including RARE India, Responsible Tourism Society of India, Rakkh Resort, Red Earth Retreats, and Stok Palace Heritage Hotel, and more.