Mumbai: The power girls of B town Gul Panag and Shruti Seth, have come together and curated the first of its kind female centric event called ‘Festivelle’ organized by women, for women. To promote the event, Festivelle has partnered with Pocket Aces to launch a video- What women mean v.s What they say featuring Gul and Shruti as the protagonists.
The video is an interesting and honest take on everyday situations that women go through, how as a woman she would want to react but how she eventually deals with that situation.
Besides this video, Pocket Aces has also published articles on FilterCopy by the co-creators of ‘Festivelle’ talking about what both personally believe in and stand for.
On partnering with Pocket Aces, Shruti Seth, Co-creator, Festivelle said, “Our partnership with Pocketaces/filtercopy has been delightful. The content has been kickass and so well executed. Thank you for adding so much value to Festivelle.”
Gul Panag, Co-creator, Festivelle, commenting on this unique initiative said, “I love what Filter Copy is doing! Here’s to more such collaborations.”
Gul Panag added – “Often, women find it hard to be able to speak their minds and are busy juggling several things together. This video with FilterCopy has made sure that we conveyed the message that it’s okay for women to take a break and that they should always be able to speak their mind. And that’s exactly the message of Festivelle as well.”
Commenting on the partnership with ‘Festivelle’, Aditi Shrivastava, Co-Founder, Pocket Aces said, “Festivelle is a fresh and much-required initiative, and we are glad to be partnering with them. Women constitute over 50% of FilterCopy’s audience – they love content that they can relate to, engage with, and create conversations around. Festivelle’s motto – taking a break – is relatable to every woman, and this is exactly what prompted us to be involved. Seeing Gul and Shruti in every day, accessible situations is what has made the video really work.” Aditi is also a panelist at Festivelle, and will be talking to women about managing their personal finances better.
With the intent to celebrate womanhood, this event will bring to women music, comedy, spa sessions, fun conversations, food, shopping and much more. Festivelle will give women the opportunity to spend 2 days amidst revelry and celebration.
Festivelle, created & owned by Shruti Seth & Gul Panag is the first ever crowd sourced 2- day cultural fest of women, for women, by women.