Mumbai: Kids’ entertainment channel POGO has unveiled its summer line-up for kids with a slate of new movies and specials in Hindi, Tamil, Telugu, Kannada, Malayalam, and Marathi starting Wednesday, May 1 from 11:30 AM to 1:30 PM.
POGO brings the second part of the Maha Sangam of two iconic animated heroes, Little Singham and Chhota Bheem in an exclusive movie “Aag Aur Pani Ka Badla”. Ranked as ‘No. 1 movie of 2023’ in kids entertainment, the first part of the series ‘Aag Aur Pani Ki Takkar’ smashed records. The sequel that’s filled with adventure and gripping storyline is premiering on Wednesday May 1 at 11:30 AM in Hindi, Tamil, Telugu, Kannada, Malayalam and Marathi.
Talking about the summer slate, Uttam Pal Singh, Head of Kids Cluster – South Asia, Warner Bros. Discovery, said, “At POGO, it has been our focus to super-serve Indian audiences with the best of entertainment in new and engaging formats and this 2 Ka Dum line-up is our gift for kids this summer season. From clutter-breaking original movies and specials, our goal is to be the first choice of entertainment for every kid.”
Furthermore, POGO has created a new lineup of ‘Big Picture’ specials featuring new tales from the worlds of Chhota Bheem and Little Singham. The new slate includes storylines with Chhota Bheem in a thrilling face off with Tabora and Damyaan in ‘Chhota Bheem Vs Tabora’ and ‘Damyaan Ka Badla’ Big Pictures respectively. Additionally, India’s favourite lionhearted superhero and his super squad friends will bring fans into new universes with ‘Little Singham Multiverse Mein Dobara’ and ‘Little Singham Aur Krishna: Dwarka ke Rakhwale’ Big Picture specials.
In addition, POGO has prepared a slate of new movies promising an immersive experience filled with suspense, action, and unanticipated plot twists for the young viewers. Movies such as Chhota Bheem Blockbuster – ‘Pretpur ka Kala Saaya’, Little Singham 3D Movie Maha Blockbuster – ‘Rise of Kaal-Vansh’, Chhota Bheem 2D Maha Blockbuster – ‘Kank bahadur ka Khazana’ and Little Singham 3D Maha Blockbuster – ‘Revenge of Aparshatru’ will give fans the best time this summer season!
Talking about POGO’s 2 Ka Dum summer campaign, Janhavi Vyas, Head of Marketing, South Asia, Warner Bros. Discovery, highlighted, “We have always strived to bring young viewers closer to the characters they love and relate with. This year as well we’re excited to bring forth a captivating summer initiative with a host of activities across digital and on-ground platforms to create memorable moments for kids and families. We are sure all Chhota Bheem and Little Singham fans are ready to roar and beat the heat this summer.”
The channel’s summer-long campaign is co-powered by ITC Classmate and Parle Products FAB, co-presented by Perfetti Centre Fruit, along with Associate sponsors Jyothy Labs Exo, Zydus – Brand and Godrej. Along with the new movies and specials, Little Singham and Chhota Bheem will showcase their 2 Ka Dum by visiting their fans at leading malls across ten cities including Mumbai, Delhi and Bengaluru all throughout summer. This campaign will include engaging challenges, live performances, and games for parents and kids.
