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Home Industry Brief

Pokémon Celebrates the Holiday Season with Immersive Experiences at IIT Bombay’s Techfest 2025

by MN4U Bureau
December 24, 2025
in Industry Brief
Reading Time: 3 mins read
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Pokémon Celebrates the Holiday Season with Immersive Experiences at IIT Bombay’s Techfest 2025
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Mumbai: Wrapping up the year with a lively sense of celebration, Pokémon has brought a wave of excitement to IIT Bombay’s Techfest 2025 currently underway at the IIT Bombay campus in Powai. Transforming the grounds into a vibrant hub of interactive experiences, Pokémon Fiesta is welcoming students and visitors of all ages into a world of playful engagement, technology-led entertainment and larger-than-life moments that continue through 24 December 2025.

Day 1 unfolded with high energy and enthusiasm as a steady stream of audiences engaged with Pokémon’s on-ground attractions throughout the day and into the evening. A standout attraction was a special parade featuring Pikachu dressed as Santa which moved across the campus grounds drawing enthusiastic cheers, photo moments and setting a festive tone for Pokémon’s presence at the fest.

Another major highlight of Pokémon Fiesta is India’s first Pokémon drone show and Maharashtra’s biggest which debuted to an enthusiastic response on opening night and will continue to light up the skies daily at 9 PM for the remaining two days as well. Featuring an awe-inspiring display of 1,500 drones, the custom-designed aerial showcase brings the world of Pokémon to life through striking formations, including visuals of Pikachu in its recently introduced saree and kurta look.

Beyond the marquee moments, Pokémon Fiesta Pop-up continues to offer an energetic mix of interactive experiences including a meet-and-greet with Pikachu. Beyond this, there is also a chance to explore mobile app games such as Pokémon GO and Pokémon Trading Card Game Pocket. Both apps have seen gamers and enthusiasts gathering to explore gameplay, exchange strategies and enjoy friendly competition. Adding to the excitement are complimentary Pikachu sun visors which have quickly emerged as a fan-favourite takeaway, along with a bustling Pokémon merchandise booth offering plushies of the various Pokémon. Overall, Pokémon Fiesta promises to offer visitors an opportunity to engage with Pokémon in a fresh, memorable and deeply immersive way.

Speaking about the participation at Techfest 2025, Susumu Fukunaga, Corporate Officer at The Pokémon Company, said “Our participation at Techfest, IIT Bombay 2025 has been a truly rewarding experience. The enthusiasm we witnessed across Pokémon Fiesta, including the drone show reflects the deep affection and curiosity that audiences in India hold for Pokémon. This event allowed us to engage with students, families and young innovators in a meaningful way, and we are heartened by the enthusiasm we witnessed at every interaction. We look forward to building on the success of Pokémon Fiesta with many more dynamic, community-driven experiences across India in the coming years.”

Sharing their perspective on the collaboration, Anurag Etarvi from IIT Bombay Techfest, said “With every edition, Techfest strives to elevate the overall experience for our audiences, and having Pokémon as part of this year’s lineup has added a new layer of excitement and energy to the campus. The engagement we are seeing across the Pokémon attractions, from the parade and interactive zones to the drone show, has been phenomenal. It has been one of the most animated zones at the fest so far, and as we move into Day 2 and Day 3, we look forward to welcoming even more visitors to experience it.”

With strong participation, visible enthusiasm and a festive atmosphere across Day 1, the showcase remains open to more visitors to experience the joy and immersive entertainment that Pokémon brings to one of India’s most anticipated youth-centric platforms.

Follow Pokémon’s official Instagram account in India for updates. https://www.instagram.com/_pokemonofficialindia/

-Based on Press Release

Tags: Anurag EtarviPokemonSusumu Fukunaga

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